Skai review

Skai is built for advertisers whose search budget sits alongside large retail media and paid social programs. The platform manages media across more than 300 channels, and its Celeste AI agent helps plan, activate, optimize and measure campaigns. Skai Studio and Agent Connect let teams build their own agentic workflows or connect their own agents to Skai data and actions through MCP. Unusually for an enterprise vendor, Skai publishes prices: Standard costs $114k a year for advertisers spending up to $4M a year and includes 120+ publishers and client success support, Advanced at $276k adds competitive insights and search term analysis, and Enterprise tiers add audits, QA and incrementality testing. Skai also says customers can review their commitment after the first three months. For a team focused only on Google and Microsoft search, that cost is hard to justify next to tools that start under $250 a month.

Who it is for

Large brands and agencies spending millions a year across search, social and retail media

Price

Standard $114k a year for up to $4M annual ad spend; Advanced $276k, Enterprise $504k, Enterprise Premier $756k a year.

For advertisers spending up to $4M per year. $114k per year
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Celeste AI agent for planning, activation, optimization and measurement
• Omnichannel media management across 300+ channels
• Access to 120+ publishers on the Standard plan
• Competitive insights and search term analysis on Advanced
• Agent Connect to link your own AI agents to Skai data via MCP

Strengths and weaknesses

• Strength: Published annual prices by ad spend tier
• Strength: Option to review the commitment after the first three months
• Strength: One platform for paid search, paid social and retail media
• Weakness: Entry price is $114k a year
• Weakness: Search term analysis starts on Advanced at $276k a year
• Weakness: Built for large budgets, not small advertisers

Key facts

• Starting price: $114k per year (Standard)
• Standard spend limit: Up to $4M ad spend per year
• Channels: 300+
• Brands on platform: 8,200+ per Skai

Where it ranks

Skai is No. 7 in our Best PPC Management Software verdict.