Smartrr review

Smartrr suits brands that see subscriptions and loyalty as one program. Launch costs $99 a month plus 1% of subscriber GMV and covers subscribe and save subscriptions, a branded customer portal, 24/7 chat support, subscription management, automated SMS and email notifications, a reports dashboard and bulk updates. Grow, at $299 a month, adds advanced subscription programs, a customer account portal, add-ons, retention actions, dunning management, advanced analytics, a dedicated customer success manager and Shopify Flow. Excel starts at $499 a month and brings build-a-box bundles, loyalty and rewards, one-click referrals and custom reporting. Smartrr bills month to month, says it has no forced upgrades, and offers a 30-day free trial. The weak spot for a new program is that dunning, the tool that recovers failed renewals, sits on Grow rather than Launch, and the 1% fee on subscriber GMV adds up with volume. Loyalty bundled into the subscription app is the main reason to choose it.

Who it is for

Shopify brands that want subscribe and save plus a path to loyalty and referrals without an annual contract.

Price

Launch $99 a month plus 1% of subscriber GMV; Grow $299 a month; Excel from $499 a month.

Launch $99 per month + 1% subscriber GMV
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Subscribe and save subscriptions with a branded customer portal
• Automated SMS and email notifications
• Retention actions and dunning management on Grow
• Build-a-box bundles on Excel
• Loyalty and rewards plus one-click referrals on Excel

Strengths and weaknesses

• Strength: Month-to-month commitments with no forced upgrades
• Strength: 24/7 chat support from the Launch plan
• Strength: 30-day free trial on every plan
• Weakness: 1% of subscriber GMV applies on every plan
• Weakness: Dunning management starts on the $299 Grow plan
• Weakness: Loyalty and build-a-box need the Excel plan from $499

Key facts

• Plans: Launch, Grow and Excel
• Fee: 1% of subscriber GMV
• Free trial: 30 days
• Contract: Month to month

Where it ranks

Smartrr is No. 7 in our Best Subscription Apps for Shopify verdict.