Swoogo review

Swoogo is built around registration, and that is where it beats most of this list. It has no limit on registration types, unlimited conditional logic, attendee approval workflows and automated workflows, so teams that run invitation-only dinners, tiered conferences and roadshows can model each path without workarounds. Websites are fully white-labeled with drag-and-drop widgets or custom code. Pricing is per user rather than per attendee: Professional is listed at $11,800 a year with one full user, one reporting user, unlimited events, unlimited registrations, the check-in app and 30+ integrations. Onsite, the Go Onsite app handles check-in, badging and seating charts, with Pro features as a paid upgrade, and virtual sessions run through Event Hub with any streaming provider. Mobile apps, SSO, sub-accounts and call for speakers are add-ons. The price suits teams with a steady event calendar, not a one-off conference.

Who it is for

Event teams with complex registration rules who want a predictable annual price regardless of attendee volume.

Price

Professional from $11,800 per year for one full user and one reporting user; Enterprise on quote.

USD $11,800/year
Quoted from the vendor pricing page on November 5, 2026.

Key features

• Registration with no limit on registration types, unlimited conditional logic and approval workflows
• White-labeled website builder with 40+ widgets, 12+ themes and custom CSS and HTML
• Go Onsite check-in app with badges and custom seating charts
• Event Hub for virtual sessions with integration to any streaming provider
• 30+ pre-built integrations plus REST API and outbound webhooks

Strengths and weaknesses

• Strength: Unlimited events and registrations on every plan
• Strength: No extra fees for integrations
• Strength: First support response in 15 minutes or less during business hours, from an in-house team
• Weakness: Entry price of $11,800 a year is high for occasional events
• Weakness: Onsite Pro features and branded mobile apps cost extra
• Weakness: Pricing scales with the number of users

Key facts

• Free plan: No
• Starting price: $11,800 per year, Professional
• Events and registrations: Unlimited
• Compliance: SOC 2, ISO 27001, PCI DSS Level 1

Where it ranks

Swoogo is No. 2 in our Best Event Management Software verdict.