Trustpilot review

Trustpilot is different from every other tool here because the reviews live on Trustpilot's own public site rather than on Google. The free plan lets any business claim its profile, send 50 automated invitations a month, reply to reviews and flag ones that break the rules. Plus starts at $319 per month per domain billed annually and raises the limit to 300 invitations, 3 users, 10 widgets, all integrations and profile customization. Premium, from $799 per month, adds 1,000 invitations, 10 users, a dedicated success manager and deeper insights. QR code and in-app collectors help gather reviews offline and in apps, and Location Reviews is an add-on for brands with physical sites. All paid contracts run 12 months, and the final quote depends on traffic, business size and revenue. For local businesses whose customers check Google first, the cost is high relative to tools that grow Google reviews directly. It is a stronger fit for online brands that want an independent review profile.

Who it is for

Ecommerce and online service brands that want reviews on an independent public profile with widgets for their site.

Price

Free plan with 50 invitations a month; Plus from $319 per month per domain billed annually on a 12-month contract.

Plus Turn trust into demand from $319 per month, per domain, billed annually
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Automated review invitations, 300 per month on Plus
• Reply to and flag reviews, with AI-assisted replies in the plan comparison
• TrustBox widgets to collect reviews and show your TrustScore
• QR code and in-app review collectors
• Location Reviews and Product Reviews add-ons

Strengths and weaknesses

• Strength: Permanent free plan with 50 invitations a month
• Strength: Reviews sit on an independent public profile
• Strength: Large integration library for ecommerce, CRM and support tools
• Weakness: Paid plans start at $319 per month per domain
• Weakness: All contracts are a 12-month commitment
• Weakness: Location reviews for local stores are a paid add-on

Key facts

• Free plan: 50 invitations per month, 1 user
• Plus: From $319 per month per domain, billed annually
• Premium: From $799 per month per domain, billed annually
• Contract: 12 months

Where it ranks

Trustpilot is No. 10 in our Best Review Management Software verdict.