Upfirst review

Upfirst ranks first because its cheapest plan already does the full front-desk job that most small businesses want. Starter costs $24.95 a month for 30 calls, or $20 billed annually, and every plan includes 24/7 answering, appointment scheduling into Google, Outlook, Clio, Acuity, Calendly and Square, warm and waterfall transfers, two-way texting, call recordings and transcripts. The agent switches between 35+ languages and translates the transcript into yours, and a knowledge base lets you train it on hours, services and pricing. You can choose whether it takes every call, only overflow or only after-hours calls, and keep your existing number. Billing is per call, with spam excluded, and extra calls cost $1.50 on Starter, falling to 70 cents on Scale at $299 a month for 600 calls. The limits are a small Starter allowance and setup help that only starts on Scale, so a busy shop should price Premium at $59.95 for 90 calls.

Who it is for

small service businesses that book appointments by phone

Price

Starter from $24.95 per month for 30 calls billed monthly, or $20 per month billed annually.

$24.95 billed monthly $20 billed annually
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Books appointments into Google, Outlook, Clio, Acuity, Calendly, Square and more on every plan
• Warm transfers and waterfall transfers that try one person after another
• 35+ languages with automatic switching and translated transcripts
• Two-way texting and call summaries texted or emailed when the call ends
• Spam blocking, and spam never counts toward call volume

Strengths and weaknesses

• Strength: Starter costs $24.95 a month, or $20 billed annually
• Strength: 14-day free trial with no credit card required
• Strength: Answering mode can cover every call, overflow only or after hours
• Weakness: Starter includes only 30 calls, then $1.50 per extra call
• Weakness: White-glove onboarding and done-for-you integrations are limited to Scale and Enterprise
• Weakness: BAAs for HIPAA-regulated businesses are listed under Enterprise

Key facts

• Starting price: $24.95 per month for 30 calls
• Free trial: 14 days, no card required
• Languages: 35+
• Voices: 40+ voices with a range of accents

Where it ranks

Upfirst is No. 1 in our Best AI Receptionists verdict.