Webflow review

Webflow is a website platform rather than a landing page tool, but many marketing teams build campaign pages there because the main site already lives in it. The Basic site plan at $15 per month billed yearly includes a custom domain, 300 static pages, 10 GB of bandwidth, unlimited form submissions, password protection, Webflow AI and an MCP server. The CMS plan at $25 adds Webflow CMS, site search and form file upload, which helps when campaigns pull from structured content. Testing and analytics are add-ons: Optimize adds A/B testing, personalization, audience targeting and AI suggestions, priced by page views, and Analyze adds built-in site analytics. The trade-off is effort. Webflow exposes layout concepts close to CSS, so a marketer without design or development help will build more slowly than in Leadpages or Unbounce. Teams on Webflow gain consistent branding and one domain, while teams without it should start with a dedicated builder.

Who it is for

Marketing teams that already run their main site on Webflow and have designer or developer support.

Price

Free Starter plan; Basic site plan from $15 per month billed yearly, CMS $25 per month billed yearly.

Basic For simple sites that don't need a CMS. $ 15 /mo billed yearly
Quoted from the vendor pricing page on November 5, 2026.

Key features

• Visual builder with full control over layout, interactions and code components
• Basic site plan with custom domain, 300 static pages and unlimited form submissions
• Webflow CMS for content-driven pages on the CMS plan
• Webflow Optimize add-on with A/B testing, personalization and AI suggestions
• Webflow Analyze add-on for traffic and engagement analytics

Strengths and weaknesses

• Strength: Campaign pages live on the same site and domain as the main website
• Strength: Unlimited form submissions from the Basic plan
• Strength: Free Starter plan to build before paying
• Weakness: Steepest learning curve on the list for non-designers
• Weakness: A/B testing requires the paid Optimize add-on
• Weakness: Pricing is per site, and team features move to $2,500 per month Team plans

Key facts

• Free plan: Starter, on a webflow.io domain
• Entry price: $15 per month billed yearly for Basic
• A/B testing: Optimize add-on
• Basic limits: 300 static pages, 10 GB bandwidth

Where it ranks

Webflow is No. 10 in our Best Landing Page Builders verdict.