Whitespark Reputation Builder review

Whitespark is best known for local SEO tools, and Reputation Builder is its review product. The Pro plan costs $79 per location per month and includes 3,000 email requests, 300 SMS credits, up to 3,500 new customers a month and review monitoring on 10 sites. Requests are branded with your logo and colors, and you can choose between a 1st-party flow that captures feedback privately first and direct links to sites such as Google and Facebook. Tablet and kiosk modes let front desk staff collect reviews in person, and TextBack handles inbound text requests. You can reply to Google reviews and Facebook recommendations from the dashboard, track NPS and survey answers, and export reports to PDF or CSV. A review widget, conversion pop-up and review badge put feedback on your website. Pricing for more than one location is custom, and the product page does not list AI-drafted replies, which several rivals now include. For a single location it is a fair, simple package.

Who it is for

Local businesses that want branded review requests, a testimonial widget and simple per-location pricing.

Price

From $79 per location per month on Pro; multi-location pricing is custom.

PRO $ 79 Per location, per month
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Branded email and SMS review requests with automated reminders
• 1st-party feedback flow plus links to 3rd-party review sites
• Monitoring of 100+ review sites and Google Q&A
• Respond directly to Google reviews and Facebook recommendations
• Review widget, conversion pop-up and tag widget for your website

Strengths and weaknesses

• Strength: Pro includes 3,000 email requests and 300 SMS credits a month
• Strength: Tablet and kiosk modes for in-person requests
• Strength: 14-day free trial for up to 10 locations
• Weakness: Pro monitors reviews on 10 sites
• Weakness: Multi-location pricing needs a quote
• Weakness: No AI reply drafting is listed on the product page

Key facts

• Pro: $79 per location per month
• Email requests: 3,000 per month (100 per day)
• SMS credits: 300 per month
• Free trial: 14 days, up to 10 locations

Where it ranks

Whitespark Reputation Builder is No. 5 in our Best Review Management Software verdict.