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Websites & hosting · Shortlist

9 Best Website Builders in the UK of 2026

By the TopToolAdvisor research desk · Updated November 10, 2026 · Next review December 25, 2026 · 9 products scored

Our pickWixUK small businesses and service providers that want a polished site with bookings or a small shop and VAT set up without a developer.8.7

Our pick in brief

Wix is the right default for a UK small business that wants a polished site with bookings or a small shop and VAT shown the way UK customers expect. Shopify is the stronger choice once the site is mainly a store, with GBP plans, card fees in pence and VAT invoicing built in. Squarespace is the design-first alternative with automated tax rates, and WordPress.com suits content-heavy sites. Budget buyers should compare Hostinger and IONOS, but plan around the renewal price and remember that both quote prices excluding VAT.

Quick answer

Wix is the best website builder in the UK for most small businesses in 2026, because it pairs an easy editor with tax settings that label tax as VAT and show it inside the price across store and bookings, from $17 per month billed yearly; Shopify suits UK product sellers, with plans listed in GBP from £19 per month billed yearly and VAT invoicing on every plan, and Squarespace suits design-led studios and venues. The cheapest paid option is Hostinger Premium at $1.99 per month on a 48-month term paid upfront, before VAT, and Wix, WordPress.com, Webflow, Jimdo and Strikingly all have free plans.

This list is for UK shop owners, tradespeople, salons, cafes, charities and consultants comparing website builders on three practical points: what the plan really costs in pounds once VAT is added, how the builder handles VAT on your own sales, and where your site is hosted. We compared documented features and published prices for nine builders, from UK-priced Shopify and IONOS to Germany's Jimdo. For each one we checked whether the vendor's prices include or exclude VAT, what tax tools it documents for UK sellers, what the entry plan includes and how the price is billed. Scores cover features, ease of use and value, and the overall score is a weighted average of the three. Prices come from each vendor's own pricing page on the date shown, in US dollars. Where a vendor's page showed us a different currency, we marked the price as pending and noted the GBP figure where the vendor's UK page lists one.

By the numbers

Shortlist scores

  1. 1WixUK small businesses and service providers that want a polished site with bookings or a small shop and VAT set up without a developer.8.7
  2. 2ShopifyUK product brands and retailers that want GBP pricing, card rates in pence and VAT invoicing built in.8.5
  3. 3SquarespaceUK creatives, studios and hospitality businesses that want a design-led site with automated tax on sales.8.4
  4. 4WordPress.comUK publishers, charities and consultancies that want WordPress without running their own server.8.3
  5. 5Hostinger Website BuilderUK sole traders and new businesses that want the lowest upfront cost and can commit to a long term.8.2
  6. 6IONOS MyWebsiteUK small businesses that want prices in pounds and a named consultant on the phone.8.1
  7. 7JimdoUK sole traders and micro-businesses that want VAT-inclusive pricing and zero sales commission.7.8
  8. 8WebflowUK agencies and design-led companies that want full layout control and fast global hosting.7.8
  9. 9StrikinglyUK freelancers, events and side projects that need a small site at a low USD price.7.7

How the scores work

Each product is rated out of 10 on the same three criteria, then ranked by the weighted total. Scores compare documented features and published prices, not hands-on testing.

  • 35%Features
  • 35%Ease of use
  • 30%Value

Read the scoring method

  1. No. 1, our pick

    Wix

    A drag-and-drop and AI website builder with hosting, bookings, ecommerce and tax settings in one dashboard.

    8.7of 10

    Best for UK small businesses and service providers that want a polished site with bookings or a small shop and VAT set up without a developer.

    Features
    9.2
    Ease of use
    8.8
    Value
    8.0

    Price

    Free plan; Light from $17 per month, Core $29, Business $39 and Business Elite $159, shown as yearly prices paid in full

    Quoted from the Wix pricing page on November 10, 2026: Light Get the basics 17$ per month.

    Wix is the easiest way for most UK businesses to get a site that both looks finished and handles VAT correctly. Its tax tools let you pick the locations where you collect tax, choose England as a location, rename the tax label to VAT and decide whether price tags already include tax, which matters because UK consumers expect VAT-inclusive prices. Merchants who would rather not maintain rates by hand can switch to automatic calculation through Avalara on a plan that supports it. The same tax setup applies to Wix Stores, Wix Bookings, Wix Restaurants Orders and Wix Donations, so a salon or a cafe does not configure VAT twice. The plan most businesses need is Core at $29 per month billed yearly, since Light at $17 cannot accept payments. The catches are that headline prices assume a yearly term paid upfront and that moving a Wix site to another platform later means rebuilding it.

    Strengths

    • +VAT can be built into displayed prices, which is how UK shoppers expect to see them
    • +One tax setup covers store, bookings and donations
    • +A free plan lets you build and test before paying

    Drawbacks

    • −Light cannot take payments; you need Core or higher
    • −Automatic tax through Avalara needs a plan that supports automated tax
    • −Prices on the plans page assume a yearly plan paid upfront
    Entry paid plan
    Light, $17 per month billed yearly
    VAT display
    Tax included in price or added at checkout
    Automatic tax
    Avalara, on supported plans
    Free plan
    Yes

    Visit wix.com|See the Wix profile

  2. No. 2

    Shopify

    An ecommerce platform with an online store builder, checkout, payments, point of sale and tax tools.

    8.5of 10

    Best for UK product brands and retailers that want GBP pricing, card rates in pence and VAT invoicing built in.

    Features
    9.3
    Ease of use
    8.4
    Value
    7.6

    Price

    See vendor pricing (USD check pending). Shopify's UK page lists Basic at £19 GBP per month billed yearly or £25 GBP monthly

    We could not confirm a US price yet. Check the Shopify pricing page.

    Shopify is the strongest choice when the website is mainly a shop. Its UK pricing page lists every plan in pounds: Basic at £19 per month billed yearly or £25 monthly, Grow at £49 and Advanced at £259, with Shopify Payments card rates starting at 2% + 25p on Basic. That makes the real cost of a UK store easier to work out than on builders that publish dollar prices. For VAT, Shopify lists VAT validation, exemptions and invoicing on every plan, and its help center says stores in the United Kingdom can use Shopify Tax or set rates manually. Shopify is clear that tax remains the merchant's responsibility, so you still register and file with HMRC yourself. Shops with a counter can add POS Pro at £69 per location per month. The tradeoffs are the lack of a free plan, a short 3-day trial and a learning curve that is steeper than Wix for a simple brochure site.

    Strengths

    • +UK pricing and card fees are published in pounds and pence
    • +VAT validation and invoicing are listed on every plan
    • +Online and in-store sales share one platform

    Drawbacks

    • −No permanent free plan; after a 3-day trial most plans start at £1 per month for the first 3 months
    • −Shopify says tax is your responsibility and it does not file UK VAT for you
    • −Monthly billing costs more than the yearly rate
    Entry paid plan
    Basic, £19 GBP per month billed yearly
    UK card rate
    From 2% + 25p GBP online on Basic
    VAT tools
    VAT validation, exemptions and invoicing
    Free trial
    3 days

    Visit shopify.com|See the Shopify profile

  3. No. 3

    Squarespace

    A template-led website builder with commerce, scheduling and email marketing.

    8.4of 10

    Best for UK creatives, studios and hospitality businesses that want a design-led site with automated tax on sales.

    Features
    8.6
    Ease of use
    8.8
    Value
    7.6

    Price

    See vendor pricing (USD check pending). Plans run from Basic to Core and up, with lower rates when paid annually

    We could not confirm a US price yet. Check the Squarespace pricing page.

    Squarespace suits UK businesses whose website has to look good before it does anything else: photographers, restaurants, interior designers, boutique hotels. Its templates come close to finished, and the editor keeps layouts tidy on phones without much tweaking. For VAT, Squarespace sells automated taxes that calculate rates in real time for over 100 countries, which covers UK sales and sales to many export markets, for 0.15% of each transaction. That fee is small on a single order but worth adding up if you sell in volume, because the alternative of setting rates yourself costs nothing. Plans start at Basic and step up to Core, and paying annually brings the monthly rate down. The pricing page showed another currency from our location, so we have marked the price as pending rather than guess at a USD or GBP figure. There is no free plan, so you will be paying once your trial ends.

    Strengths

    • +Templates look finished with little design work
    • +Automated tax rates cover the UK among more than 100 countries
    • +Ecommerce analytics are part of the platform

    Drawbacks

    • −Automated taxes add a 0.15% per transaction charge
    • −No permanent free plan
    • −Pricing page did not show USD from our location, so the price is pending
    Automated tax
    Real-time rates for over 100 countries
    Automated tax fee
    0.15% per transaction
    Billing
    Monthly or annual, annual costs less
    Free plan
    No

    Visit squarespace.com|See the Squarespace profile

  4. No. 4

    WordPress.com

    Hosted WordPress with managed updates, themes and, on higher plans, plugins.

    8.3of 10

    Best for UK publishers, charities and consultancies that want WordPress without running their own server.

    Features
    8.8
    Ease of use
    7.5
    Value
    8.6

    Price

    Free plan; Personal from $4 per month billed every 12 months, Premium $8 and Business $25, excluding taxes

    Quoted from the WordPress.com pricing page on November 10, 2026: Build your presence with a site you can customize. US$ 9 US$ 4

    WordPress.com is the pick for UK organizations that publish a lot: local news sites, charities with regular updates, consultancies that run a blog. The Personal plan costs $4 per month billed every 12 months, and the pricing page says prices exclude taxes, so a UK buyer should add VAT when comparing it against builders that quote inclusive prices. Payments arrive on Premium at $8 per month, and plugins, which open up most of the WordPress ecosystem, need Business at $25. The big advantage over closed builders is portability: because it is WordPress, you can export your content and move it to another WordPress host later. The drawbacks are a busier editor than Wix or Squarespace and renewal prices that sit above the first-term rate, so read the renewal line before you commit to a long term.

    Strengths

    • +Cheap entry plan for a content site with a custom domain
    • +Familiar WordPress editor and a large theme library
    • +Your content stays portable to other WordPress hosts

    Drawbacks

    • −Listed prices exclude taxes, so UK buyers should expect VAT on top
    • −Plugins need the Business plan
    • −Renewal prices are higher than the first-term rates
    Entry paid plan
    Personal, $4 per month billed every 12 months
    Payments
    From the Premium plan
    Plugins
    Business plan and up
    Tax on plan price
    Prices shown excluding taxes

    Visit wordpress.com|See the WordPress.com profile

  5. No. 5

    Hostinger Website Builder

    A low-cost AI website builder bundled with hosting, a domain and business email.

    8.2of 10

    Best for UK sole traders and new businesses that want the lowest upfront cost and can commit to a long term.

    Features
    7.4
    Ease of use
    8.6
    Value
    8.6

    Price

    Premium from $1.99 per month on a 48-month term ($95.52 upfront), renewing at $10.99 per month; prices listed without VAT

    Quoted from the Hostinger Website Builder pricing page on November 10, 2026: Premium Launch your first website — from portfolios and resumes to blogs and link-in-bio pages $ 12.99 $ 1.99 /mo

    Hostinger is the cheapest way onto the web on this list, as long as you read the term. The Premium plan shows $1.99 per month, but that rate needs a 48-month term paid upfront, which Hostinger lists as $95.52, and it renews at $10.99 per month. Prices are listed without VAT, so a UK buyer pays 20% more at checkout. The AI builder is quick for simple sites such as a tradesperson's page, a CV site or a link-in-bio page, and it is easier to learn than WordPress. On data location, Hostinger lists the United Kingdom among its data centers for web and cloud hosting plans, while its Website Builder sites run on Hostinger's integrated CDN, so check the location shown in the dashboard if UK hosting matters to you. Features are thinner than Wix or Shopify once you need a serious shop or bookings.

    Strengths

    • +Lowest upfront price on this list
    • +Simple AI editor that gets a first site live quickly
    • +Hostinger runs a UK data center for its web hosting plans

    Drawbacks

    • −The $1.99 rate needs a 48-month term paid upfront
    • −Renews at $10.99 per month
    • −Prices exclude VAT, so UK buyers pay more at checkout
    Entry paid plan
    Premium, $1.99 per month on 48 months
    Upfront payment
    $95.52
    Renewal
    $10.99 per month
    UK data center
    Listed for web and cloud hosting plans

    Visit hostinger.com|See the Hostinger Website Builder profile

  6. No. 6

    IONOS MyWebsite

    IONOS's website builder for small businesses, sold in GBP with a personal consultant and phone support.

    8.1of 10

    Best for UK small businesses that want prices in pounds and a named consultant on the phone.

    Features
    7.8
    Ease of use
    8.4
    Value
    8.2

    Price

    See vendor pricing (USD check pending). The UK page lists Plus at £1 per month for 12 months, then £16, and Starter at £6 for 6 months, then £10, all excluding VAT

    We could not confirm a US price yet. Check the IONOS MyWebsite pricing page.

    IONOS MyWebsite is the most UK-native option here in how it sells. The UK site prices every package in pounds and states that all prices exclude VAT charged at 20%, which makes the real bill easy to work out. Plus, the package IONOS marks as its bestseller, shows £1 per month for 12 months before rising to £16, and Starter shows £6 per month for 6 months before rising to £10. Every package comes with 24/7 premium support and a personal consultant, and IONOS lists UK freephone numbers, which suits owners who want to talk to someone rather than read help articles. The builder uses AI-generated templates optimized for mobile and includes marketing tools, but it is less flexible than Wix or WordPress.com for custom layouts or a large shop. The main thing to plan for is the renewal: the jump from introductory to standard prices is large, so budget on the standard rate.

    Strengths

    • +UK pricing in pounds with VAT stated clearly
    • +A personal consultant and UK freephone support lines
    • +Very low first-year price on Plus

    Drawbacks

    • −Introductory prices rise sharply after the first term
    • −Prices exclude VAT, so the checkout total is 20% higher
    • −No USD price shown, so our USD check is pending
    Packages
    Starter, Plus, Pro
    VAT
    Prices exclude VAT charged at 20%
    Support
    24/7, with a personal consultant
    Plus storage
    10 GB webspace, 2 GB mailbox

    Visit ionos.co.uk|See the IONOS MyWebsite profile

  7. No. 7

    Jimdo

    A simple website and online store builder from Germany, with bookings, payment links and an AI companion.

    7.8of 10

    Best for UK sole traders and micro-businesses that want VAT-inclusive pricing and zero sales commission.

    Features
    7.0
    Ease of use
    8.5
    Value
    7.8

    Price

    See vendor pricing (USD check pending). Free plan; paid plans Start, Grow, Complete and Unlimited on monthly, 12-month or 24-month terms

    We could not confirm a US price yet. Check the Jimdo pricing page.

    Jimdo is a straightforward builder made in Germany since 2007, and it handles pricing in a way UK buyers will appreciate: its pricing page says every price includes VAT, so nothing is added at checkout. The Free plan includes a website, bookings and payments, and the paid plans, Start, Grow, Complete and Unlimited, add your own domain, invoices and a shop. Jimdo takes 0% commission on sales, bookings and payment links on every plan, although JimdoPay charges a processing fee per transaction. Terms run monthly, 12 months or 24 months, and plans are priced per business rather than per person. Companion AI is included on every plan and only makes changes after you approve them. The limits are a smaller design range than the leaders and a domain that renews at €26 a year after the first term. Support reply times range from 2 working days on Start to 12 hours on Unlimited.

    Strengths

    • +VAT-inclusive pricing, so the listed price is the price you pay
    • +No commission on sales or bookings
    • +Priced per business, not per seat

    Drawbacks

    • −Domain renews at €26 a year after the first term
    • −Fewer design options than Wix or Squarespace
    • −No USD price shown, so our USD check is pending
    Free plan
    Yes, with bookings and payments
    VAT
    Included in every listed price
    Commission
    0% on every plan
    Withdrawal
    14 days for consumers where the right exists

    Visit jimdo.com|See the Jimdo profile

  8. No. 8

    Webflow

    A visual web design platform with a CMS, hosting on AWS and Cloudflare, and a localization add-on.

    7.8of 10

    Best for UK agencies and design-led companies that want full layout control and fast global hosting.

    Features
    9.0
    Ease of use
    6.8
    Value
    7.6

    Price

    Free starter site; Basic from $15 per month billed yearly, prices in USD per site plus applicable taxes

    Quoted from the Webflow pricing page on November 10, 2026: For simple sites that don't need a CMS. $15/mo billed yearly

    Webflow is for UK teams that care about every pixel: agencies, startups and brands that want a site that does not look like a template. The designer works like a visual front end tool, which gives far more control than Wix or Squarespace but takes real time to learn. Hosting runs on AWS with Cloudflare's global CDN, and Webflow quotes 99.99% uptime, so a London audience and an overseas audience both get quick page loads. Prices are in USD per site with applicable taxes added at checkout, so UK buyers should expect VAT on top. Basic costs $15 per month billed yearly and covers a custom domain, 300 static pages and 10 GB of bandwidth, but it has no CMS, so a blog or a resources section pushes you to a higher plan. The Localize add-on lets you design localized versions of a site visually, which helps UK firms that also sell into Europe.

    Strengths

    • +The most design control on this list without writing code
    • +Fast global hosting with a 99.99% uptime figure
    • +Localize helps if you serve Ireland, Europe or other markets

    Drawbacks

    • −Steep learning curve for non-designers
    • −Basic has no CMS
    • −Taxes are added at checkout on top of the USD price
    Entry paid plan
    Basic, $15 per month billed yearly
    Hosting
    AWS with Cloudflare's global CDN
    Tax
    Added at checkout
    Localization
    Localize add-on

    Visit webflow.com|See the Webflow profile

  9. No. 9

    Strikingly

    A one-page and small-site builder with a free plan, simple store and membership features.

    7.7of 10

    Best for UK freelancers, events and side projects that need a small site at a low USD price.

    Features
    6.8
    Ease of use
    8.6
    Value
    7.6

    Price

    Free plan; Limited from $8 per month billed yearly, Pro $16 and VIP $49, prices in USD

    Quoted from the Strikingly pricing page on November 10, 2026: Limited $ 8 /mo USD, Billed yearly

    Strikingly is a quick way to put a small site online, and it works well for UK freelancers, wedding sites, events and side projects. The Limited plan costs $8 per month billed yearly and covers up to 5 pages per site and a single product, with a 5% transaction fee on sales. Pro at $16 lifts that to 100 pages and 300 products and adds custom forms, memberships, site search and custom code. VIP at $49 adds multi-language with auto-translation and a 0% transaction fee. Domains cost $24.95 per year. The editor is among the easiest here, and the free plan lets you build before paying. The limits are clear too: there is little tax configuration compared with Wix, Shopify or Squarespace, so a UK business that charges VAT on many products will outgrow it quickly.

    Strengths

    • +Very quick to build a one-page site
    • +Free plan for unlimited free sites
    • +Prices are shown in USD with clear plan limits

    Drawbacks

    • −Limited charges a 5% transaction fee and sells a single product
    • −Multi-language needs the $49 VIP plan
    • −Not built for larger shops or complex VAT setups
    Entry paid plan
    Limited, $8 per month billed yearly
    Transaction fee
    5% on Limited, 0% on VIP
    Multi-language
    VIP plan
    Domain
    $24.95 per year

    Visit strikingly.com|See the Strikingly profile

What to check before you buy

Add VAT before you compare prices

Builders quote their own plan prices in different ways. Jimdo says every listed price includes VAT. IONOS, Hostinger and WordPress.com list prices excluding VAT or taxes, and Webflow adds applicable taxes at checkout. A VAT-registered business can usually reclaim that VAT, but a sole trader below the threshold pays the full 20%, so compare totals, not headline numbers.

Check how the builder charges VAT on your sales

If you sell online, the builder has to add the right tax to each order. Shopify lists VAT validation, exemptions and invoicing on every plan and offers Shopify Tax for UK stores. Wix lets you collect tax for England, name it VAT and include it in the displayed price, with Avalara for automatic rates. Squarespace calculates rates for over 100 countries for 0.15% per transaction. Strikingly and Hostinger offer far less here.

Look at where your site is hosted

UK data hosting matters most to businesses with contracts or policies that require it. Hostinger lists the United Kingdom among its data centers for web and cloud hosting plans, though its Website Builder sites run on an integrated CDN. Webflow serves sites from AWS through Cloudflare's global CDN. Most builders deliver pages through a CDN, so UK visitors get fast loads either way; ask the vendor in writing if you need data stored in the UK.

Read the term and the renewal price

The cheapest headline prices need long terms. Hostinger's $1.99 rate needs 48 months paid upfront and renews at $10.99 per month, and IONOS MyWebsite Plus shows £1 per month for 12 months before rising to £16. Wix and WordPress.com headline prices also assume yearly billing. Budget on the renewal rate, since that is what you pay from year two.

Match the builder to the job

For a brochure site with bookings, Wix, Squarespace or Jimdo get you live fastest. For a real shop, Shopify is the specialist. For publishing, WordPress.com keeps content portable. For a bespoke design, Webflow gives the most control but asks for the most skill.

Common questions

Which website builder is best in the UK?
Wix is the best website builder in the UK for most small businesses in 2026. It combines an easy editor with tax settings that let you collect VAT for England and show it inside the price, from $17 per month billed yearly. Shopify is the better pick when the site is mainly a shop.
Which is the best website builder in the UK for an online shop?
Shopify is the best UK pick for an online shop. Its UK page lists Basic at £19 per month billed yearly, card rates from 2% + 25p and VAT validation, exemptions and invoicing on every plan. Wix Core is a cheaper route for a small catalog alongside bookings.
What is the best website builder in the UK for a small budget?
Hostinger Premium is the cheapest paid option at $1.99 per month, but it needs a 48-month term paid upfront and renews at $10.99 per month, and prices exclude VAT. Wix, WordPress.com, Jimdo and Strikingly have free plans if you want to start at no cost.
Do UK website builder prices include VAT?
It depends on the vendor. Jimdo says every price on its pricing page includes VAT, while IONOS states its prices exclude VAT charged at 20% and Hostinger and WordPress.com list prices without VAT or taxes. Always check the checkout total before you pay.
Which website builders host sites in the UK?
Hostinger lists the United Kingdom among its data center locations for web and cloud hosting plans, though its Website Builder sites use an integrated CDN. Webflow hosts on AWS with Cloudflare's global CDN. If you need data stored in the UK for a contract, confirm it with the vendor before you buy.

Questions or corrections: editorial@toptooladvisor.com

See our disclosure and editorial policy. Vendors update prices without notice, so confirm on their site first.

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