Yotpo Reviews review

Yotpo is one of the longest-running review apps on Shopify, launched in 2011, and it is strongest when you want reviews working in search and ads. The free plan covers up to 50 monthly orders with automatic review requests, an email templates library, sentiment and profanity checks and on-site review display. Starter costs $15 a month, or $144 a year, and adds photo and video collection, Google rich snippets, Google Shopping ads and a reviews carousel. Pro costs $119 a month, or $1,068 a year, and adds Google Seller Rating, custom questions, an AI reviews summary, smart sorting and email technical support. Both paid plans change price with order volume, so busy stores pay more. Reviews can sync to and from other platforms such as TikTok and Walmart, and the app connects with Yotpo Loyalty. The trade-off is that the free plan is thin and support options are limited below Pro.

Who it is for

Stores that want reviews in Google ads and seller ratings, and may add Yotpo Loyalty later.

Price

Free plan up to 50 monthly orders; Starter $15 a month; Pro $119 a month, both based on order volume.

Starter $15 / month or $144/year and save 20%
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Automatic review requests with an email templates library
• Photo and video collection with Google rich snippets on Starter
• Google Shopping ads and a reviews carousel on Starter
• Google Seller Rating, custom questions, AI reviews summary and smart sorting on Pro
• Review sync to and from platforms including TikTok and Walmart

Strengths and weaknesses

• Strength: Starter is $15 a month and adds photo and video collection
• Strength: Google Seller Rating support on Pro for ad visibility
• Strength: Connects with Yotpo Loyalty
• Weakness: Free plan stops at 50 monthly orders and does not list photo collection
• Weakness: Plan prices change with order volume
• Weakness: Technical support via email is listed only on Pro

Key facts

• Free plan: Yes, up to 50 monthly orders
• Starter plan: $15 a month or $144 a year
• Pro plan: $119 a month or $1,068 a year
• Shopify App Store rating: 4.8 from 4,624 reviews at check time

Where it ranks

Yotpo Reviews is No. 5 in our Best Product Review Apps for Ecommerce verdict.