Adobe Analytics review

Adobe Analytics is built for enterprises that treat analytics as a core discipline. It brings web, mobile and product interaction data together so analysts can follow customer journeys across channels, attribute marketing results and break down data silos. The main interface, Analysis Workspace, lets analysts drag dimensions, metrics, segments and date ranges onto a canvas, add visualizations and organize work into panels, then share projects or schedule them for colleagues. A data dictionary helps teams keep definitions consistent, and governance controls cover granular permissions and privacy requirements. Adobe also sells related products, including a cross-channel customer analytics product, Product Analytics and Content Analytics. That depth comes at a cost. Adobe does not publish prices and sells through its sales team after a demo, and getting value from the platform usually takes implementation work and trained analysts. For most site owners it is far more than needed, which is why it ranks last on ease of use and value.

Who it is for

Large enterprises already using Adobe Experience Cloud that need cross-channel analysis and governance.

Price

See vendor pricing (USD check pending): priced through Adobe sales.

US price check pending. See the vendor pricing page.

Key features

• Analysis Workspace with drag-and-drop panels, visualizations and segments
• Web, mobile and product interaction data in one platform
• Cross-channel marketing attribution
• Data governance controls with granular permissions
• Project sharing and scheduled delivery

Strengths and weaknesses

• Strength: Deep, flexible analysis for large data sets
• Strength: Strong governance and permission controls
• Strength: Connects with the wider Adobe customer experience stack
• Weakness: No published prices; sold through sales
• Weakness: Requires trained analysts and implementation work
• Weakness: Far beyond what small sites need

Key facts

• Pricing: Custom, through Adobe sales
• Analysis tool: Analysis Workspace
• Data sources: Web, mobile and product interactions
• Free plan: No

Where it ranks

Adobe Analytics is No. 10 in our Best Website Analytics Tools verdict.