Umami review

Umami offers more analysis than most cookieless tools at a low price. Every plan, including the free Hobby tier, includes breakdowns, funnels, user retention, user journeys, UTM tracking, goals, revenue and attribution reports, plus real-time events and custom dashboards. Hobby covers one website and up to 100,000 events a month with 6 months of retention. Pro costs $20 a month for 1 million events, up to 20 websites and 10 team members, keeps data for 2 years and adds API access, MCP access, integrations and email support. Business at $200 a month adds 10 million events, session replays, heatmaps and white labeling. Overage is billed per event rather than cutting off collection. Umami states it uses no cookies and collects no personal data, and the code is open source. The dashboard is clean, though teams moving from GA4 should note that each saved event property counts as an event.

Who it is for

Startups and developers who want privacy-friendly web and product analytics with a generous free plan.

Price

Free Hobby plan; Pro $20 per month with 1 million events; Business $200 per month; 14-day free trial.

Pro $20 / month Try 14-day free trial Everything in Hobby, plus: 1 million events per month included
Quoted from the vendor pricing page on November 5, 2026.

Key features

• Funnels, user journeys, retention and attribution reports on every plan
• Custom events, event properties and revenue tracking
• UTM parameter tracking and goals
• Session replays and heatmaps on Business
• API and MCP access from Pro

Strengths and weaknesses

• Strength: Free Hobby plan with up to 100,000 events a month
• Strength: Open-source code with no cookies and no personal data collected
• Strength: Product analytics reports included even on the free plan
• Weakness: Hobby plan covers one website and keeps 6 months of data
• Weakness: Session replays and heatmaps start at $200 a month
• Weakness: Event properties count toward the event allowance

Key facts

• Free plan: Yes, 100,000 events a month, 1 website
• Pro limits: 1 million events, up to 20 websites, 10 team members
• Data retention: 6 months Hobby, 2 years Pro, 5 years Business
• Extra events on Pro: $0.00003 per event

Where it ranks

Umami is No. 3 in our Best Website Analytics Tools verdict.