Airship review

Airship is built around the mobile app. The Airship Experience Platform covers push notifications, SMS, RCS, MMS, email, web notifications, mobile wallet passes and in-app and web experiences, with customer data management, real-time segmentation, personalization and orchestration across those channels. Scenes and other no-code tools let marketers build native app screens and onboarding flows without waiting for a release, and in-session surveys, forms and preference centers capture zero-party data. Airship also offers AI agents for continuous improvement and app store optimization features for acquisition. Airship Essentials is a self-service, no-code option for growth teams focused on app and web experiences, while the full platform is sold by quote with strategic services. Neither tier publishes a price. Brands whose customers mainly engage by email or on the web will get more from Customer.io, Braze or Bloomreach.

Who it is for

Brands whose app is the main channel and who want native app experiences, mobile wallet passes and messaging together.

Price

See vendor pricing (USD check pending): Airship Experience Platform by quote; Airship Essentials is a self-service option.

US price check pending. See the vendor pricing page.

Key features

• Cross-channel messaging across push, SMS, RCS, MMS, email and web notifications
• Mobile wallet passes as a channel
• No-code native app and web experiences with Scenes
• In-session surveys, forms and preference centers for zero-party data
• Cross-channel orchestration, experimentation and real-time data streams

Strengths and weaknesses

• Strength: Mobile wallet support that most rivals lack
• Strength: No-code native app screens without developer releases
• Strength: Self-service Essentials tier for growth teams
• Weakness: No published prices for the platform or Essentials
• Weakness: Strongest value only for app-centric brands
• Weakness: Full platform requires a quote and strategic services

Key facts

• Main plans: Airship Experience Platform, Airship Essentials
• Pricing: Quote based
• Unusual channel: Mobile wallet
• Self-service option: Airship Essentials

Where it ranks

Airship is No. 9 in our Best Customer Engagement Platforms verdict.