Asana review

Asana is the easiest tool here for running campaign and creative workflows, which is why many marketing agencies use it even without finance features. Starter, at $10.99 per user a month billed annually, includes timeline and Gantt views, reporting dashboards, unlimited automations, intake forms that create tasks, custom templates and custom fields, and free guests for clients and partners. Advanced, at $24.99, adds the features agencies care about most: approvals and proofing on PDFs and images, time tracking that compares estimates with actuals, portfolios and resource management to rebalance overloaded staff, and branching forms. Asana also sells a separate Client Management product for teams delivering client work. The limits are financial: there are no rate cards, retainer budgets or invoices, and time tracking and proofing are not on the entry plan, so agencies that bill by the hour usually pay for Advanced or connect a time tracker.

Who it is for

Marketing agencies and in-house creative teams that care most about clear workflows, intake and approvals.

Price

Free Personal plan; Starter from $10.99 per user per month billed annually or $13.49 monthly; Advanced from $24.99.

$10.99 Per user, per month billed annually. $13.49 billed monthly
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Timeline and Gantt views with task dependencies on Starter
• Intake forms that create tasks automatically, plus unlimited automations
• Approvals and proofing to annotate PDFs and images on Advanced
• Time tracking that compares estimated and actual time on Advanced
• Portfolios and resource management across projects on Advanced

Strengths and weaknesses

• Strength: Clean interface that clients and new hires pick up quickly
• Strength: Unlimited automations and custom templates from Starter
• Strength: Unlimited free guests for working with clients and partners
• Weakness: Proofing, time tracking and resource management need the $24.99 Advanced plan
• Weakness: No native invoicing, budgets by rate card or retainers
• Weakness: Free Personal plan is limited to one or two people

Key facts

• Free plan: Personal, for one or two people
• Starter: $10.99 per user a month billed annually
• Advanced: $24.99 per user a month billed annually
• AI requests: Pre-paid at $0.50 per request beyond plan allowances

Where it ranks

Asana is No. 4 in our Best Project Management Software for Agencies verdict and No. 3 in Best Project Management Software for Small Teams.