Bigin by Zoho CRM review

Bigin is Zoho's CRM for small businesses that think in pipelines rather than complex sales processes, and it is the low-cost way to give a service business a real CRM. The free edition covers a single user with one pipeline. Express at $7 per user a month billed yearly, or $9 monthly, adds team pipelines, dashboards, custom fields and the integration with Zoho Books, Zoho Invoice and Zoho Meeting, plus payment links through gateways such as Stripe and PayPal. Every edition lists a booking and appointment page that clients and prospects can use to pick a time with you. For service businesses the key point is that quoting and invoicing happen in a connected Zoho app rather than inside Bigin, so you manage two connected products. There is no job dispatch or technician calendar, which keeps it a better fit for consultants, agencies and small office-based providers than for field crews.

Who it is for

small service teams that want a cheap CRM and are fine linking a separate invoicing app

Price

Free for a single user; Express $7 per user per month billed yearly ($9 monthly); Premier $12 and Bigin 360 $18 billed yearly.

Express US$ 9 US$ 7 /user/month/billed yearly
Quoted from the vendor pricing page on November 11, 2026.

Key features

• Free edition for a single user with one pipeline
• Booking and appointment scheduling page for clients and prospects
• Zoho Books, Zoho Invoice and Zoho Meeting integration on Express
• Payment links through Stripe, PayPal and other gateways
• Apps for iOS, iPadOS, Android and macOS

Strengths and weaknesses

• Strength: Express costs $7 per user a month billed yearly
• Strength: 15-day free trial, free onboarding and a money-back guarantee
• Strength: Booking pages are part of the CRM
• Weakness: Quotes and invoices run in Zoho Invoice or Zoho Books, not in Bigin itself
• Weakness: The free edition is limited to one user
• Weakness: No job scheduling or dispatch for field crews

Key facts

• Free plan: Yes, single user
• Cheapest paid plan: Express, $7 per user per month billed yearly
• Free trial: 15 days
• Invoicing: Through Zoho Books or Zoho Invoice integration

Where it ranks

Bigin by Zoho CRM is No. 3 in our Best CRM for Service-Based Businesses verdict.