CallTrackingMetrics review

CallTrackingMetrics, also branded CTM, places second because it publishes every price and pairs attribution with call scoring that teams can define themselves. Marketing Lite costs $65 per month billed yearly and includes unlimited users with call and text attribution. The $149 Marketing Pro plan is the one to compare against CallRail: it includes 3,000 transcribed minutes, custom AI call analysis through AskAI, if/then triggers that score and route calls automatically, form tracking with 5,000 submissions, and sub-accounts with white labeling for agencies. Sales Engage at $274 adds a softphone, dynamic call scripts and live coaching, which makes CTM usable as a small contact center as well. HIPAA and GDPR options cover healthcare and EU work. The downsides are usage fees on top of the plan and a steep jump to the $1,999 Enterprise tier for volume pricing and a dedicated account team.

Who it is for

Agencies and multi-location marketers that want unlimited users

Price

Marketing Lite from $65 per month billed yearly ($79 monthly) plus usage; Marketing Pro with AskAI analysis from $149.

Marketing Lite Attribution essentials to measure the impact of your marketing efforts $79 $65 $60 USD/mo billed monthly + USD/mo billed yearly
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Unlimited users on every plan
• Marketing Pro includes 3,000 transcribed minutes and custom AI call analysis with AskAI
• If/then triggers that automate lead flows, call scoring and analysis
• Sales Engage adds dynamic call scripts, live coaching tools and real-time dashboards
• Sub-accounts and white label options for agencies on Marketing Pro

Strengths and weaknesses

• Strength: Three billing terms, down to $60 per month on a 2-year Marketing Lite plan
• Strength: Marketing Pro includes HIPAA and GDPR compliance options
• Strength: First month of plan fees costs $0 on any plan
• Weakness: AI call analysis with AskAI starts on the $149 Marketing Pro plan
• Weakness: Usage is billed on top of the plan fee
• Weakness: Enterprise starts at $1,999 per month

Key facts

• Entry plan: Marketing Lite, $65 per month billed yearly
• AI analysis plan: Marketing Pro, $149 per month billed yearly
• Transcription included: 3,000 minutes on Marketing Pro
• Users: Unlimited

Where it ranks

CallTrackingMetrics is No. 2 in our Best AI Call Analytics Software verdict.