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AI tools · Shortlist

10 Best AI Call Analytics Software of 2026

By the TopToolAdvisor research desk · Updated November 12, 2026 · Next review December 27, 2026 · 10 products scored

Our pickCallRailMarketing teams, agencies and local service businesses8.9

Our pick in brief

CallRail is the best default because it combines call attribution with AI summaries, sentiment and outcome tagging on a published $150 plan, and its entry plan already transcribes and analyzes calls from $50 per month. CallTrackingMetrics is the better fit for agencies, with unlimited users, white label sub-accounts and AskAI call scoring. Dialpad, JustCall and Aircall suit teams that want analysis built into their phone system, from $15, $29 and $30 per user. Invoca leads for enterprise marketers that send call outcomes to ad platforms, while Level AI, Observe.AI and CallMiner are built for contact centers that score 100% of interactions. Gong is the pick for B2B sales calls.

Quick answer

CallRail is the best AI call analytics software for marketing teams and local businesses in 2026, because its $150 Lead Conversion plan adds AI call summaries, sentiment analysis and automatic outcome tagging to call tracking. CallTrackingMetrics suits agencies that need AskAI call scoring for unlimited users from $149 per month billed yearly, and Dialpad is the cheapest verified paid option at $15 per user per month billed annually, as of November 2026. Enterprise contact centers that need audited QA scorecards on every call should pick Invoca, Level AI or Observe.AI.

This list is for marketing teams that want to know which calls their campaigns produce and what happened on them, and for contact center teams that want AI to score and analyze calls instead of reviewing a small sample. We compared documented features and published prices for 10 products and scored each on features, ease of use and value. Prices are the cheapest paid plan in US dollars as shown on the vendor's pricing page on November 12, 2026. Invoca, Level AI, Observe.AI, Gong and CallMiner do not publish prices, so those entries are marked as pending. Note that call tracking tools such as CallRail and CallTrackingMetrics charge per account plus usage, while phone systems such as Dialpad, JustCall and Aircall charge per user.

By the numbers

Shortlist scores

  1. 1CallRailMarketing teams, agencies and local service businesses8.9
  2. 2CallTrackingMetricsAgencies and multi-location marketers that want unlimited users8.7
  3. 3DialpadTeams that want AI call analysis built into their phone system8.7
  4. 4JustCallSmall sales and support teams that want AI call scoring8.5
  5. 5AircallTeams of 3 or more that want AI summaries inside a simple phone system8.4
  6. 6InvocaEnterprise marketers and contact centers in regulated industries8.3
  7. 7Level AIContact centers moving from sampled QA to full coverage8.3
  8. 8GongB2B sales teams analyzing calls and deals8.2
  9. 9Observe.AILarge contact centers that also plan to deploy AI agents8.2
  10. 10CallMinerLarge enterprises with compliance and fraud programs8.1

How the scores work

Each product is rated out of 10 on the same three criteria, then ranked by the weighted total. Scores compare documented features and published prices, not hands-on testing.

  • 35%Features
  • 35%Ease of use
  • 30%Value

Read the scoring method

  1. No. 1, our pick

    CallRail

    Call tracking and attribution software for marketers and local businesses, with AI transcription, summaries and Premium Conversation Intelligence.

    8.9of 10

    Best for Marketing teams, agencies and local service businesses

    Features
    8.6
    Ease of use
    9.2
    Value
    9.0

    Price

    Lead Tracking from $50 per month on the yearly plan plus usage; Lead Conversion with Premium Conversation Intelligence from $150

    Quoted from the CallRail pricing page on November 12, 2026: Lead Tracking 50/mo plus additional usage

    CallRail ranks first because it puts AI call analysis inside a call tracking product that a marketing team can buy and set up the same day. The $50 Lead Tracking plan already tracks calls and texts to their marketing source, records and routes calls, and transcribes and analyzes them. The $150 Lead Conversion plan adds Premium Conversation Intelligence: call summaries, sentiment analysis, trend reports that roll hundreds of calls into one summary, automatic tagging of outcomes such as appointment scheduled, and coaching feedback for staff. A useful marketing detail is self-reported attribution, where the AI notes how callers say they found you and reports it next to the tracking data. The tradeoff is usage billing. Extra local minutes cost $0.06 and extra analysis minutes $0.05, so high volume accounts should model their bill. CallRail also sells only in the US, Canada, the UK and Australia.

    Strengths

    • +14-day free trial with no credit card required
    • +Lead Conversion includes 10,000 analysis minutes a month
    • +Pricing for every plan and usage rate is published

    Drawbacks

    • −Usage is billed on top: $0.06 per extra local minute and $0.05 per extra analysis minute
    • −Premium Conversation Intelligence starts at the $150 Lead Conversion plan
    • −Sold only in the United States, Canada, the UK and Australia
    Entry plan
    Lead Tracking, $50 per month on the yearly plan
    AI analysis plan
    Lead Conversion, $150 per month with 10,000 analysis minutes
    Free trial
    14 days, no credit card
    Markets
    US, Canada, UK and Australia

    Visit callrail.com|See the CallRail profile

  2. No. 2

    CallTrackingMetrics

    Call tracking, attribution and contact center software with AskAI call analysis and published plans for marketers and sales teams.

    8.7of 10

    Best for Agencies and multi-location marketers that want unlimited users

    Features
    8.9
    Ease of use
    8.4
    Value
    8.9

    Price

    Marketing Lite from $65 per month billed yearly ($79 monthly) plus usage; Marketing Pro with AskAI analysis from $149

    Quoted from the CallTrackingMetrics pricing page on November 12, 2026: Marketing Lite Attribution essentials to measure the impact of your marketing efforts $79 $65 $60 USD/mo billed monthly + USD/mo billed yearly

    CallTrackingMetrics, also branded CTM, places second because it publishes every price and pairs attribution with call scoring that teams can define themselves. Marketing Lite costs $65 per month billed yearly and includes unlimited users with call and text attribution. The $149 Marketing Pro plan is the one to compare against CallRail: it includes 3,000 transcribed minutes, custom AI call analysis through AskAI, if/then triggers that score and route calls automatically, form tracking with 5,000 submissions, and sub-accounts with white labeling for agencies. Sales Engage at $274 adds a softphone, dynamic call scripts and live coaching, which makes CTM usable as a small contact center as well. HIPAA and GDPR options cover healthcare and EU work. The downsides are usage fees on top of the plan and a steep jump to the $1,999 Enterprise tier for volume pricing and a dedicated account team.

    Strengths

    • +Three billing terms, down to $60 per month on a 2-year Marketing Lite plan
    • +Marketing Pro includes HIPAA and GDPR compliance options
    • +First month of plan fees costs $0 on any plan

    Drawbacks

    • −AI call analysis with AskAI starts on the $149 Marketing Pro plan
    • −Usage is billed on top of the plan fee
    • −Enterprise starts at $1,999 per month
    Entry plan
    Marketing Lite, $65 per month billed yearly
    AI analysis plan
    Marketing Pro, $149 per month billed yearly
    Transcription included
    3,000 minutes on Marketing Pro
    Users
    Unlimited

    Visit calltrackingmetrics.com|See the CallTrackingMetrics profile

  3. No. 3

    Dialpad

    An AI-powered phone, sales and contact center platform with built-in transcripts, recaps, sentiment and AI quality management.

    8.7of 10

    Best for Teams that want AI call analysis built into their phone system

    Features
    8.7
    Ease of use
    8.8
    Value
    8.6

    Price

    Standard from $15 per user per month billed annually; contact center Essentials $89, Advanced with Quality Management $119

    Quoted from the Dialpad pricing page on November 12, 2026: Standard $15 user/month Seamless customer and team communication with unlimited calls

    Dialpad is the strongest pick for teams that want call analysis to come with the phone system rather than sit on top of it. The $15 Standard plan already provides real-time transcripts and instant call summaries. Contact centers get more at the $89 Essentials tier, which adds AI recaps, PII redaction, sentiment and contact center analytics, while the $119 Advanced tier adds Live Coach for real-time guidance and Quality Management with AI CSAT, scorecards, playbooks and a coaching hub. Sales teams have their own ladder from $39, with Quality Management at the $79 Premium tier. Because every tier is published, Dialpad is easy to budget. The limit is focus: Dialpad analyzes calls placed through Dialpad, so it does not replace call tracking numbers or marketing attribution, and teams on another phone system would need to migrate.

    Strengths

    • +Cheapest verified paid plan on this list at $15 per user
    • +AI transcription is native, not an add-on
    • +Separate tiers for support, sales and general business calling

    Drawbacks

    • −AI scorecards and Quality Management need the $119 contact center Advanced plan
    • −Advanced and Premium contact center plans are sold through sales
    • −Not built for marketing attribution or call tracking numbers
    Cheapest plan
    Standard, $15 per user per month billed annually
    Contact center
    Essentials $89, Advanced $119, Premium $149 per user per month
    Sales plans
    Essentials $39, Advanced $59, Premium $79 per user per month
    AI QA
    Quality Management with AI CSAT and scorecards on Advanced

    Visit dialpad.com|See the Dialpad profile

  4. No. 4

    JustCall

    A cloud phone and SMS platform for sales and support teams with AI call scoring, sentiment analysis and coaching.

    8.5of 10

    Best for Small sales and support teams that want AI call scoring

    Features
    8.2
    Ease of use
    8.6
    Value
    8.6

    Price

    Team from $29 per user per month billed annually (2 license minimum); Pro Plus with AI call scoring $89

    Quoted from the JustCall pricing page on November 12, 2026: Team Business phone system with CRM integrations $ 29 per user/month, billed annually

    JustCall fits teams that want a phone system with call scoring built in and published prices. The $29 Team plan includes unlimited AI transcription minutes under a fair usage policy, team performance reporting and more than 100 CRM integrations, with AI Review Assist available as an add-on. The analytics that matter for this list sit on Pro Plus at $89 per user billed annually: AI call scoring, sentiment analysis, standard and custom topics, coaching comments, real-time agent assist and AI-powered script compliance. That bundle is cheaper per seat than Dialpad's contact center Advanced tier, though Dialpad offers a deeper quality management workflow. JustCall requires at least 2 licenses on every self-serve plan and 10 on Business, where single sign-on and HIPAA compliance live. It does not offer marketing attribution, so marketers measuring ad spend should look higher on this list.

    Strengths

    • +Transcription minutes are unlimited under fair use
    • +AI call scoring and sentiment come bundled on one plan
    • +Published prices for Team, Pro and Pro Plus

    Drawbacks

    • −AI call scoring needs the $89 Pro Plus plan
    • −Every plan requires at least 2 licenses, Business needs 10
    • −AI Review Assist is an add-on on the Team plan
    Entry plan
    Team, $29 per user per month billed annually
    AI scoring plan
    Pro Plus, $89 per user per month billed annually
    Minimum licenses
    2 on Team, Pro and Pro Plus
    Integrations
    100+ CRM and data integrations

    Visit justcall.io|See the JustCall profile

  5. No. 5

    Aircall

    A cloud phone system for sales and support teams with AI call summaries and conversation intelligence on the Professional plan.

    8.4of 10

    Best for Teams of 3 or more that want AI summaries inside a simple phone system

    Features
    7.8
    Ease of use
    9.0
    Value
    8.4

    Price

    Essentials from $30 per license per month billed annually (3 license minimum); Professional with conversation intelligence $50

    Quoted from the Aircall pricing page on November 12, 2026: $30 per license/month

    Aircall is a good fit for teams that already like a simple cloud phone and want AI analysis without a separate tool. The $30 Essentials plan, billed annually with a 3 license minimum, includes call and voicemail transcription. The Professional plan at $50 per license adds the call analytics this list is about: AI call summaries, sentiment analysis, key topics and talk-to-listen ratio, along with smart routing, queue callback and a power dialer. Call scoring, trending topics and the AI and transcription API come through the AI Assist add-on, so teams that want automated scorecards will pay more than the list price. Aircall connects to more than 250 apps, including Salesforce, HubSpot, Zendesk and Pipedrive. It ranks below JustCall because scoring is an add-on and below the enterprise tools because it lacks QA calibration workflows.

    Strengths

    • +Professional plan bundles conversation intelligence at $50 per license
    • +Saves 25% when paying annually
    • +Enterprise plan covers HIPAA, GDPR and SOC2

    Drawbacks

    • −Minimum of 3 licenses, and 25 on Enterprise
    • −Call scoring requires the AI Assist add-on
    • −AI call summaries are not included on Essentials
    Entry plan
    Essentials, $30 per license per month billed annually
    AI plan
    Professional, $50 per license per month
    Minimum users
    3
    Integrations
    250+

    Visit aircall.io|See the Aircall profile

  6. No. 6

    Invoca

    An enterprise call tracking and conversation analytics platform that ties phone calls to marketing spend and scores contact center agents.

    8.3of 10

    Best for Enterprise marketers and contact centers in regulated industries

    Features
    9.4
    Ease of use
    8.0
    Value
    7.4

    Price

    See vendor pricing (USD check pending)

    We could not confirm a US price yet. Check the Invoca pricing page.

    Invoca has the deepest marketing analytics on this list, but its custom pricing and enterprise focus put it sixth on a ranking that weights ease of use and value. Signal AI analyzes every call to score agents against your KPIs, track caller and agent sentiment, and surface trends through unsupervised machine learning. Signal AI Studio goes further by training models on your own calls to detect intent, product interest and conversion outcome, and those signals can flow back into Google Ads and other platforms for value-based bidding. The AI Quality Management product adds scorecards for outcomes, script adherence and compliance, with editable forms for soft skills such as empathy. Integrations cover Google, Salesforce, Adobe, HubSpot, Meta and Microsoft. Invoca does not publish prices and asks buyers to fill out a form for a proposal, so it suits enterprises with large call volumes more than small teams.

    Strengths

    • +Call outcomes can feed value-based bidding in ad platforms
    • +Covers marketing attribution and contact center QA in one platform
    • +Offers a HIPAA-compliant solution for healthcare

    Drawbacks

    • −No published prices; pricing comes from a custom proposal
    • −Built for enterprise budgets rather than small teams
    • −Custom model setup takes more work than off-the-shelf summaries
    Pricing
    Custom proposal
    Call coverage
    Signal AI analyzes 100% of calls
    Custom AI
    Signal AI Studio models trained on your calls
    Healthcare
    HIPAA-compliant solution

    Visit invoca.com|See the Invoca profile

  7. No. 7

    Level AI

    An AI quality assurance and conversation intelligence platform for contact centers that scores calls, chats, emails and bot conversations.

    8.3of 10

    Best for Contact centers moving from sampled QA to full coverage

    Features
    9.1
    Ease of use
    8.2
    Value
    7.4

    Price

    See vendor pricing (USD check pending)

    We could not confirm a US price yet. Check the Level AI pricing page.

    Level AI is built for QA leaders who want to stop sampling a handful of calls per agent. Its QA-GPT engine scores open-ended scorecard questions, not only yes or no checks, and shows the evidence and reasoning for every score across calls, chats, emails and bot conversations. Teams can keep the scorecards they already report on, mix AI-scored questions with human-scored ones in a single scorecard, and override AI scores, with those corrections used to recalibrate future scoring. Around QA the platform adds Agent Assist, screen recording, Voice of the Customer analytics and iCSAT. That depth makes it one of the most complete contact center analytics tools here. It ranks seventh because pricing is only available through a demo and because the product is not designed for marketing attribution, which half of this list's audience needs.

    Strengths

    • +Keeps existing QA scorecards rather than forcing a rebuild
    • +Shows evidence and reasoning behind each score
    • +Covers voice and digital channels

    Drawbacks

    • −No published prices; sold through demos
    • −Aimed at contact centers, not marketing attribution
    • −Calibration takes QA team time during rollout
    Pricing
    Custom, via demo
    Coverage
    100% of calls, chats, emails and bot conversations
    AI engine
    QA-GPT
    Scorecards
    Hybrid AI and human scoring

    Visit thelevel.ai|See the Level AI profile

  8. No. 8

    Gong

    A revenue AI platform that records, transcribes and analyzes sales calls, meetings and emails.

    8.2of 10

    Best for B2B sales teams analyzing calls and deals

    Features
    9.0
    Ease of use
    8.4
    Value
    7.0

    Price

    See vendor pricing (USD check pending)

    We could not confirm a US price yet. Check the Gong pricing page.

    Gong is the reference product for B2B sales call analysis, and it earns a place here for revenue teams that want call insights tied to deals. It records and transcribes sales calls, meetings and emails automatically, then analyzes them for topics, objections, competitor mentions and buying signals, with sentiment and talk ratio analysis on top. Conversation data feeds deal and pipeline tracking, and Gong integrates with Salesforce, Zoom and other core platforms. Gong says its models are trained on billions of sales interactions. It ranks ninth on this list because it is not built for the inbound phone calls that marketing teams attribute or for contact center QA programs, and because pricing is a custom mix of per-user licenses and a platform fee based on the number of users. For B2B sales leaders, though, it remains a strong option.

    Strengths

    • +Covers calls, video meetings and email in one record
    • +Ties conversation data to deals and forecasting
    • +Integrating an existing tech stack is free per Gong's pricing page

    Drawbacks

    • −Pricing combines per-user licenses with a platform fee and is not published
    • −Designed for B2B sales, not inbound marketing calls or contact center QA
    • −Expensive for small teams compared with phone-system bundles
    Pricing model
    Per-user licenses plus a platform fee
    Channels
    Calls, meetings and emails
    Integrations
    Salesforce, Zoom and others
    Price list
    Not published

    Visit gong.io|See the Gong profile

  9. No. 9

    Observe.AI

    A contact center AI platform whose Interaction Intelligence layer scores, analyzes and stitches every customer conversation.

    8.2of 10

    Best for Large contact centers that also plan to deploy AI agents

    Features
    9.2
    Ease of use
    8.0
    Value
    7.4

    Price

    See vendor pricing (USD check pending)

    We could not confirm a US price yet. Check the Observe.AI pricing page.

    Observe.AI positions its Interaction Intelligence product as the data layer under its own AI agents, and for call analytics that means full-coverage scoring with evidence. Auto QA evaluates every call and chat against your existing rubric and cites the transcript moment behind each line of the score. Reviewers handle edge cases through manual QA workflows for disputes and appeals, while calibration sessions keep AI and human scores aligned. Transcripts are redacted for PII, PCI and PHI, and the platform extracts intent, sentiment, entities and outcomes from every interaction. Case Management links calls, chats and emails about the same issue, so a customer who contacted you three times shows up as one record. Observe.AI does not publish pricing, and the wider platform, including voice and chat agents, is more than a small team needs, which keeps its value and ease of use scores lower.

    Strengths

    • +Every score links back to the moment in the transcript
    • +Same data layer feeds QA, coaching and Observe.AI's voice and chat agents
    • +Cross-channel case view for repeat contacts

    Drawbacks

    • −No published prices
    • −Platform scope is large for teams that only need call scoring
    • −Built for contact centers, not marketing attribution
    Pricing
    Custom, via demo
    QA coverage
    100% of calls and chats
    Redaction
    PII, PCI and PHI masked
    Channels
    Voice and digital

    Visit observe.ai|See the Observe.AI profile

  10. No. 10

    CallMiner

    An enterprise conversation intelligence platform, CallMiner Eureka, that captures and analyzes every voice and digital customer interaction.

    8.1of 10

    Best for Large enterprises with compliance and fraud programs

    Features
    9.5
    Ease of use
    7.4
    Value
    7.2

    Price

    See vendor pricing (USD check pending)

    We could not confirm a US price yet. Check the CallMiner pricing page.

    CallMiner Eureka has the broadest analytics toolkit on this list, which is why it scores highest on features and lowest on ease of use. The platform captures and analyzes all omnichannel interactions and is sold as modules: Record and Screen Record for capture, Redact for sensitive data, Analyze and Visualize for insight, Coach and RealTime for agent guidance, and Outreach and OmniAgent for automation and virtual agents. CallMiner lists use cases that go beyond QA, such as fraud detection, risk and compliance, sales effectiveness, and product and brand experience, across industries like collections, insurance, healthcare and BPOs. That breadth suits large enterprises with dedicated analytics teams. For everyone else, the module count, demo-only pricing and longer rollout make it harder to justify than Level AI or Observe.AI, so it closes the list at tenth.

    Strengths

    • +Widest set of analytics modules on this list
    • +Redaction and compliance tools for regulated industries
    • +Covers voice and digital channels

    Drawbacks

    • −No published prices
    • −Many modules make rollout heavier than other tools here
    • −Built for enterprise contact centers, not small teams
    Platform
    CallMiner Eureka
    Coverage
    100% of omnichannel interactions
    Modules
    Record, Redact, Analyze, Visualize, Coach, RealTime, Outreach, OmniAgent
    Pricing
    Via demo request

    Visit callminer.com|See the CallMiner profile

What to check before you buy

Decide whether you need attribution, QA or both

Marketing teams need to know which ad, keyword or page produced a call, which is what CallRail, CallTrackingMetrics and Invoca do with tracking numbers. Contact center teams need scorecards on agent behavior, which Level AI, Observe.AI, CallMiner and Dialpad's contact center tiers provide. Invoca is the only product here that sells both at enterprise scale.

Check which plan actually includes the AI

Entry plans often stop at transcription. CallRail's AI summaries and sentiment start at $150 per month, CallTrackingMetrics' AskAI analysis at $149, JustCall's AI call scoring at $89 per user, Aircall's conversation intelligence at $50 per license, and Dialpad's AI scorecards at $119 per user on the contact center Advanced plan.

Model usage and seat minimums

Call tracking tools add usage fees: CallRail charges $0.06 per extra local minute and $0.05 per extra analysis minute. Phone systems set seat minimums instead: 2 licenses at JustCall and 3 at Aircall. Run your monthly call volume and team size through each price page before comparing.

Ask how scores can be checked and corrected

For QA programs, agents need to trust the score. Observe.AI links each score to the transcript moment behind it, and Level AI supports hybrid AI and human scorecards with overrides that recalibrate future scoring. Ask every vendor how disputes are handled.

Confirm redaction and compliance

Calls often contain card numbers or health details. Observe.AI masks PII, PCI and PHI, Dialpad includes PII redaction on contact center plans, CallMiner sells a Redact module, and CallTrackingMetrics offers HIPAA and GDPR options on Marketing Pro.

Common questions

What is the best AI call analytics software in 2026?
CallRail ranks first on our list for marketing teams and local businesses. Its $150 per month Lead Conversion plan adds AI call summaries, sentiment analysis, trend reports and automatic outcome tagging to call tracking, and it includes 10,000 analysis minutes.
What is the cheapest AI call analytics software?
Dialpad is the cheapest verified paid option at $15 per user per month billed annually, with real-time transcripts and call summaries. JustCall starts at $29 per user and Aircall at $30 per license, both billed annually.
Which call tracking software has AI conversation analysis?
CallRail, CallTrackingMetrics and Invoca all add AI analysis to call tracking. CallRail includes it in Premium Conversation Intelligence from $150 per month, CallTrackingMetrics in Marketing Pro from $149 per month billed yearly, and Invoca in Signal AI with custom pricing.
What is the best AI call scoring software for call centers?
Level AI and Observe.AI are the strongest choices for call center QA on our list. Both score 100% of interactions against your scorecard, and both support human review of disputed scores; neither publishes prices.
Can AI call analytics send conversions to Google Ads?
Yes, Invoca does this. Its Signal AI Studio models tag intent and conversion outcome on each call, and Invoca sends that data to platforms including Google Ads for value-based bidding.
Does Gong work for call center analytics?
Gong is built mainly for B2B sales teams. It analyzes calls, meetings and emails for objections, competitor mentions and buying signals tied to deals, while contact center QA tools such as Level AI focus on agent scorecards.
How much does Invoca cost?
Invoca does not publish prices. Its pricing page asks buyers to fill out a form for a custom proposal based on their needs.

Questions or corrections: editorial@toptooladvisor.com

See our disclosure and editorial policy. Vendors update prices without notice, so confirm on their site first.

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