Etsy review

Etsy is a marketplace, not a store builder, and it ranks here because many jewelry makers start or keep selling there. Instead of a monthly plan, Etsy charges a flat $0.20 USD per listing and 6.5% of the total order amount, which includes shipping and gift wrap, and payment processing fees come on top. On a $400 ring that is $26 in transaction fees before processing, so the cost rises faster than a flat plan for high-ticket pieces. For photos, Etsy recommends images at least 2000 pixels wide and high, accepts .jpg, .gif, .png, .svg and .heic files, and warns that transparent areas of PNG images appear black and that files over 1MB may not finish uploading on slow connections. The upside is reach: buyers already search Etsy for handmade jewelry. Many sellers run Etsy alongside their own Shopify or Big Cartel store.

Who it is for

Handmade and vintage jewelry makers who want marketplace buyers

Price

No monthly fee; $0.20 per listing plus a 6.5% transaction fee and payment processing on each order.

The listing fee is a flat rate charge of $0.20 USD per listing.
Quoted from the vendor pricing page on November 11, 2026.

Key features

• Listing fee of $0.20 per listing
• Transaction fee of 6.5% of the order total, including shipping and gift wrap
• Recommended listing photos of at least 2000 pixels wide and high
• Listing photos in .jpg, .gif, .png, .svg or .heic formats
• Buyers already searching the marketplace for handmade goods

Strengths and weaknesses

• Strength: No monthly subscription to start
• Strength: Shoppers find listings through Etsy's own search
• Strength: Low cost to test a new design at $0.20 per listing
• Weakness: The 6.5% transaction fee applies to shipping and gift wrap as well as the item
• Weakness: Payment processing fees come on top of the transaction fee
• Weakness: Transparent parts of PNG images appear black on Etsy

Key facts

• Listing fee: $0.20
• Transaction fee: 6.5% of order total
• Recommended photo size: 2000 px or more
• Monthly fee: None for a standard shop

Where it ranks

Etsy is No. 9 in our Best Ecommerce Platforms for Jewelry verdict.