Wix eCommerce review

Wix eCommerce suits a first-time merchant who cares how the store looks and wants the rest of the business on the same site. Hundreds of free ecommerce templates can be edited without code, and Wix Stores sells physical products with up to 1,000 variants each, digital products, gift cards and subscriptions. Dropshipping and print on demand connect through Modalyst, Spocket, Printful and Printify, so you can open with a catalog you never stock. Wix lists selling on Google, eBay, Etsy, Amazon, Facebook, Instagram and TikTok from its dashboard, plus discounted shipping labels, Avalara automated tax, abandoned cart emails and AI product descriptions. Hosting is included with PCI DSS Level 1 compliance. The design freedom is also the main cost: a fully custom layout takes more time than picking a theme. Real-time shipping rates are documented only for the US and Brazil. The pricing page did not show USD prices to us, so check the current plan that allows online payments on Wix's US site.

Who it is for

Owners who want full design control over a small store and a site that also carries a blog, bookings or events.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Hundreds of free ecommerce templates and no-code store design
• Physical products with up to 1,000 variants each, plus digital products and subscriptions
• Dropshipping and print on demand through Modalyst, Spocket, Printful and Printify
• Selling on Google, eBay, Etsy, Amazon, Facebook, Instagram and TikTok from the Wix dashboard
• Discounted shipping labels, Avalara automated tax and abandoned cart emails

Strengths and weaknesses

• Strength: Most design freedom of the website builders on this list
• Strength: Built-in AI image editor and AI product descriptions
• Strength: Free hosting with PCI DSS Level 1 compliance and 24/7 support
• Weakness: USD plan prices were not shown to us at check time
• Weakness: Real-time shipping rates are limited to the US and Brazil
• Weakness: A highly customized layout takes longer to build than a theme-based store

Key facts

• Variants: Up to 1,000 per product
• Payment providers: 80+ worldwide
• Product media: Up to 15 images, GIFs or videos per product
• Support: 24/7 chat or scheduled call

Where it ranks

Wix eCommerce is No. 3 in our Best Ecommerce Platforms for Small Business verdict.