Ecwid review

Ecwid is the most flexible pick for a merchant who already has a website. Instead of replacing it, you can add an Ecwid store to a site built on WordPress, Wix, Squarespace or another platform, and run the same catalog on several sites from one account. If you have no site, the Instant Site builder offers 70+ templates and a free company.site domain. Starter costs $5 a month for up to 10 products with email support, which makes it the cheapest paid plan on this list for testing a small catalog. Venture, at $35 a month or $29 billed annually, raises the limit to 100 products and adds Instagram and Facebook selling, automated tax, discount coupons, a custom checkout and live chat support. Ecwid lists no transaction fees on any plan. The low tiers are tight: abandoned cart recovery, subscriptions, marketplaces and phone support start on the $65 Business plan, so price that tier if you expect to grow.

Who it is for

Merchants who already have a WordPress, Wix or Squarespace site, or who want the cheapest paid plan to test a small catalog.

Price

Starter $5 a month for up to 10 products; Venture $35 a month, or $29 a month billed annually.

Starter For beginners $ MX$ £ AU$ ₹ 5 5 5 8 99 450
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Add a store to any existing website, or several sites from one account
• Instant Site builder with 70+ templates and a free company.site domain
• Selling on Instagram and Facebook from the Venture plan
• Automated tax calculations, discount coupons and a mobile management app
• Abandoned cart recovery, subscriptions and wholesale pricing from the Business plan

Strengths and weaknesses

• Strength: Lowest paid plan on this list at $5 a month
• Strength: Ecwid charges no transaction fees on any plan
• Strength: Works inside an existing site instead of replacing it
• Weakness: Starter is limited to 10 products and email support
• Weakness: Venture caps the catalog at 100 products
• Weakness: Abandoned cart recovery and phone support need the $65 Business plan

Key facts

• Cheapest plan: Starter, $5 a month, up to 10 products
• Product limits: 10, 100, 2,500 or unlimited by plan
• Transaction fees: $0 on all plans
• Annual discount: Save 16%

Where it ranks

Ecwid is No. 5 in our Best Ecommerce Platforms for Small Business verdict.