Exec review

Exec is the best-documented low-cost option for a manager who wants structured practice and training without a long sales cycle. The pricing page lists a Free plan, Starter at $20 per seat per month and Professional at $39, both billed annually, with Enterprise on a custom quote. Starter needs at least 5 full seats and includes up to 50 basic seats, up to 10 courses, 5 programs, a 5 GB Knowledge Hub, 500 platform credits per full seat per month, 10 roleplay sessions per user per month and up to 50 custom scenarios. Professional moves to unlimited roleplays and scenarios with a 15-seat minimum. The comparison table also lists call scoring with custom scorecards, an AI Coach, coaching analytics and structured coaching programs, so confirm which tier includes each one before buying. Exec describes itself as covering sales, service and support teams, and its LMS means courses and role play live in one place. The roleplay cap on Starter is the main limit for teams that want daily practice.

Who it is for

Small and mid-size sales teams that want role play and courses at a published price

Price

Free plan; Starter from $20 per seat per month billed annually, 5-seat minimum.

$20 per seat/mo Starter plan (annual billing)
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Custom AI roleplays with up to 50 custom scenarios on Starter
• 10 roleplay sessions per user per month on Starter, unlimited on Professional
• Courses, programs and a Knowledge Hub with 5 GB storage on Starter
• Call scoring with custom scorecards listed in the plan comparison
• AI Coach and structured coaching programs listed in the plan comparison

Strengths and weaknesses

• Strength: Published prices: Starter at $20 and Professional at $39 per seat per month billed annually
• Strength: Free plan covers up to 3 basic seats and 5 roleplay sessions per user per year
• Strength: Combines role play with a full LMS, so training and practice share one login
• Weakness: Starter requires 5 full seats and Professional requires 15
• Weakness: Starter caps roleplays at 10 sessions per user per month
• Weakness: Usage runs on platform credits: 500 per full seat per month on Starter

Key facts

• Free plan: Yes, up to 3 basic seats, 5 roleplay sessions per user per year
• Starter: $20 per seat per month billed annually, 5-seat minimum
• Professional: $39 per seat per month billed annually, 15-seat minimum

Where it ranks

Exec is No. 2 in our Best Sales Coaching Software verdict.