Second Nature review

Second Nature focuses on realistic practice. Its homepage offers sample scenarios anyone can try, including a moving avatar discovery call, objection handling, a cold call, a master discovery call and multi-persona avatar meetings for B2B and B2C selling. The product menu lists AI Role Play and an AI Sales Coach, with industry pages for insurance, technology, telco, financial services and education and use cases beyond sales such as customer support and call centers. Customer quotes on the site describe creating a scenario in about 15 minutes and running gamified certification programs with full participation. The vendor reports that customers reduce ramp time by 34% and scale practice 6x, which are its own figures rather than independent results. Second Nature does not publish prices, and the homepage does not describe scoring of recorded customer calls, so teams that want feedback on real meetings will need a separate conversation intelligence tool alongside it.

Who it is for

Enablement teams that want lifelike avatar role plays and certifications

Price

See vendor pricing (USD check pending): quote after a demo.

US price check pending. See the vendor pricing page.

Key features

• AI role plays with moving and video avatars for discovery, objection handling and cold calls
• Multi-persona avatar meetings for B2B and B2C scenarios
• AI Sales Coach for guided practice
• Free public role plays to try before booking a demo
• Solutions for insurance, technology, telco, financial services and education

Strengths and weaknesses

• Strength: Avatar-based scenarios include multi-persona meetings, not just one-on-one calls
• Strength: Free sample role plays are available on the website
• Strength: Customer quotes on the site describe building a scenario in 15 minutes and gamified certifications
• Weakness: No published prices or pricing page
• Weakness: No conversation intelligence for scoring recorded customer calls is described on the homepage
• Weakness: Results figures on the site, such as 34% shorter ramp time, are vendor-reported

Key facts

• Free plan: No, but free sample role plays are on the website
• Products: AI Role Play, AI Sales Coach
• Formats: Moving avatar, video avatar and multi-persona avatar meetings

Where it ranks

Second Nature is No. 4 in our Best Sales Coaching Software verdict.