Factors.ai review

Factors.ai is the most accessible full ABM option here because every tier has a published price and the entry plan is self-serve. Lite costs $199 a month after a trial that needs no card and covers company identification, website traffic analysis and Slack or Teams alerts. Basic at $6K a year adds account segments, LinkedIn Ads influence reporting, workflows and CRM sync. Growth at $20K a year adds custom account scoring, buyer path views, G2 data and advanced ABM analytics. Enterprise, from $36K a year, is where the heavier ABM features live: predictive account scoring, LinkedIn impression control and conversion feedback, dynamic audience sync to Google and LinkedIn Ads, and combined first, second and third party intent. The platform suits teams whose paid ABM runs on LinkedIn and who want to see which target accounts saw ads before an opportunity opened. Teams that need their own display or CTV buying will find more channels at 6sense or Demandbase.

Who it is for

Mid-market B2B teams that run ABM mainly on LinkedIn and want published pricing and a free trial.

Price

Lite from $199 per month after a free trial; Basic $6K, Growth $20K and Enterprise from $36K per year.

$199/mo after trial
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Company identification for website visitors with Slack and Microsoft Teams alerts
• Account segments from firmographic and behavioral filters
• LinkedIn Ads influence reporting and impression control on Enterprise
• Custom account scoring, engagement tracking and G2 buyer activity data
• Audience sync to Google and LinkedIn Ads and 1st, 2nd and 3rd party intent on Enterprise

Strengths and weaknesses

• Strength: Self-serve Lite plan with no credit card for the trial
• Strength: Every tier has a published price
• Strength: Strong focus on proving LinkedIn Ads impact at the account level
• Weakness: Lite covers identification and alerts only
• Weakness: Predictive scoring and audience sync sit on the Enterprise tier
• Weakness: Scout agent credits are a paid add-on

Key facts

• Plans: Lite $199/mo, Basic $6K/yr, Growth $20K/yr, Enterprise from $36K/yr
• Free trial: Yes, no credit card required
• AI access: Factors MCP for ChatGPT and Claude

Where it ranks

Factors.ai is No. 2 in our Best Account-Based Marketing Software verdict and No. 4 in Best Marketing Attribution Software.