10 Best Account-Based Marketing Software of 2026

6sense is the broadest platform on this list for teams that want one vendor to tell them which named accounts are in market and then act on it. It identifies anonymous website visits, adds keyword and partner intent from its own network, and runs customer-specific models that estimate buying stage, competitive threat and deal risk, with an explanation of why each account ranks where it does. Those segments flow into account-based advertising across CTV, display, native, search, social and video, AI Email agents that run outreach, and Intelligent Workflows that trigger actions in order. Sellers get prioritized lists, real-time alerts and a Chrome extension that shows account context in LinkedIn and the CRM. Data can also be pushed into your own stack through APIs, data packs or an MCP server. The trade-off is price transparency: 6sense builds each package after a sales call, and the depth of the product assumes a team that can own it.

Factors.ai is the most accessible full ABM option here because every tier has a published price and the entry plan is self-serve. Lite costs $199 a month after a trial that needs no card and covers company identification, website traffic analysis and Slack or Teams alerts. Basic at $6K a year adds account segments, LinkedIn Ads influence reporting, workflows and CRM sync. Growth at $20K a year adds custom account scoring, buyer path views, G2 data and advanced ABM analytics. Enterprise, from $36K a year, is where the heavier ABM features live: predictive account scoring, LinkedIn impression control and conversion feedback, dynamic audience sync to Google and LinkedIn Ads, and combined first, second and third party intent. The platform suits teams whose paid ABM runs on LinkedIn and who want to see which target accounts saw ads before an opportunity opened. Teams that need their own display or CTV buying will find more channels at 6sense or Demandbase.

N.Rich publishes its full price list, which is rare in ABM. GTM Scale costs $2,960 a month billed annually and includes the ABM platform with 25 intent topics, four ad formats shown only to target accounts, LinkedIn audience sync, website visitor identification, opportunity attribution and sales alerts, plus bi-directional Salesforce and HubSpot sync. GTM Command at $4,770 a month doubles intent topics to 50 and adds custom CRM fields, workflows and single sign-on. The billing model is the main difference from other platforms: N.Rich charges per verified engagement, defined as a display click, 20 seconds of video or scrolling half an article ad, and unspent budget rolls over. Ad spend sits on top of the license and carries a 12-month baseline commitment. The newer N.Rich AI layer builds apps on your CRM and ad data and can publish them inside Salesforce or HubSpot. It suits teams that want enterprise ABM mechanics with a known annual cost.

Vector sells the whole platform on one annual contract and lets two numbers decide the plan: unique monthly site visitors and total monthly ad spend. Growth costs $36,000 a year for up to 25,000 visitors and $25,000 in monthly ad spend, and Scale and Enterprise raise those limits. Every plan includes more than 30 native signals such as visitor identification, contact-level research, job changes and ad engagement, a readable account scoring model, buying group engagement views, contact-level ad audiences, Stories attribution and sales notifications. Bid agents tune LinkedIn bids every 15 minutes, with one agent on Growth and up to five on Enterprise. Seats are unlimited, so sales and leadership can use it too. Credits are used behind the scenes for visitor identification and custom AI research, with allowances sized to each plan. The entry price is high for small teams, and SSO waits for the Scale tier, but buyers know exactly what they get.

Demandbase is built for organizations that want marketing, sales, customer success and RevOps working from the same account and buying group data. Its AI analyzes signals and buying group activity to rank accounts, then activates programs across the GTM team. Demandbase Ads, its B2B advertising product, builds account-based audiences and delivers ads across display, video, CTV, social and web, aligned to buying stage, with account-level reach and frequency controls and reporting on meetings, opportunities and revenue. Sellers see which accounts are active and who is involved. Pricing is quoted: the company describes a platform fee covering software and services plus a flat fee per user, and it does not split marketing and sales into separate products, though Advertising and Data can be bought on their own. That makes Demandbase a heavier purchase than the mid-market tools here, but it fits teams that want one account system across every function.

AdRoll ABM is the former RollWorks, now sold under the AdRoll brand from NextRoll. Its main appeal is that it pairs B2B audience targeting with a cross-channel demand-side platform in one application, so account lists, bidding and ad delivery live together. The data foundation covers 2.6 billion digital identities and 92 million contacts, and its AI defines an ideal customer profile, surfaces target accounts you have not listed and flags those most likely to buy. The Command Center tracks buyer signals and suggests next steps such as adding records to the CRM or sending priority lists to sales. Campaigns run across websites, apps, social media and streaming services, with reporting tied to pipeline and revenue. There are four packages. Account-Based Retargeting has no fee to get started and you pay only for media, with free creative support. The fuller ABM and advertising packages are quoted after a demo.

Fibbler is not a full ABM platform, but it covers the measurement half of LinkedIn-based ABM for far less money than anything else here. It shows which companies see and click your LinkedIn Ads, matches them to pipeline and revenue in the CRM, and maps customer paths so you can see how ad engagement precedes deals. Audience exclusions keep spend off accounts you do not want, and ad engagement signals can go to sales for timely follow-up. Growth costs $89 a month for one user with HubSpot, Attio, Pipedrive and Zoho support. Unlimited at $129 adds Salesforce and Dynamics 365, unlimited users, campaign optimization, benchmarks and MCP access. Google Ads and Meta Ads attribution are $59 per account per month. All plans include a 30-day trial with no card. Teams that need intent data, display or CTV buying, or account scoring will need another tool alongside it.

Warmly approaches ABM from the website outward. Its entry plan, AI Web-Deanonymization, identifies the people and companies visiting your site, filters them against your ICP, sends real-time Slack alerts, routes leads and syncs the CRM, and lets you retarget visitors through email and LinkedIn Ads. It costs $10,000 a year billed annually or $4,875 a quarter. Signals combine first party web visits, second party social activity and third party research intent from Bombora, plus job changes, new hires and funding news. The TAM Agent builds dynamic audiences, tiers accounts against your ICP and finds buying committees for LinkedIn targeting and outbound. Higher plans add an AI chatbot, live chat and an autopilot agent for inbound. The GTM Signals Package with hiring, funding and competitive data is a separate $10,000 a year. Warmly fits teams that want named-account signals to trigger action fast, though it has fewer ad channels than a dedicated ABM platform.

Influ2 is built around the idea that people buy, not accounts. Instead of showing ads to everyone at a target company, it lets you choose the exact contacts sales wants to reach from the CRM and then reports who saw and clicked by name, without needing a form fill. Its intent layer works at the contact level too, picking up research across social, search, ads, third-party content and your website. The cohort designer turns CRM fields, sales activity and pipeline stages into audiences, and stage-based orchestration changes the message as each prospect moves through the sales process. A signals center gives reps names, context and timing, and revenue reporting shows how much pipeline was created, moved and won with help from the ads. Influ2 does not publish prices. It fits enterprise teams with well-mapped buying groups, while teams still discovering who is in market will get more from a broader intent platform.

Madison Logic sits between an ABM platform and a media partner. ML Insights uses AI-powered intent data to find accounts researching topics you care about, and the company then runs campaigns to those accounts across content syndication, display, connected TV, audio and LinkedIn Ads. Content syndication puts your assets in front of verified audiences at target accounts and adapts to each buying stage, which makes it a lead source as well as an awareness channel. ML Measurement reports on pipeline and revenue impact, and integrations connect results to your marketing automation and CRM. The company says it works with more than 500 brands and reaches over 415 million decision-makers across 129 industries. Prices are not published and campaigns are scoped with the team. Madison Logic suits enterprise marketers who want intent data and executed media from one source, while teams that prefer to build and run every campaign in their own platform will find tools like 6sense or Demandbase a better fit.