Review · Marketing
N.Rich review
An ABM platform for account-based advertising, intent data and opportunity attribution that bills ads on verified engagement.
By the TopToolAdvisor research desk · Updated November 7, 2026
- Features (35%)
- 8.7
- Ease of use (35%)
- 8.2
- Value (30%)
- 7.9
N.Rich publishes its full price list, which is rare in ABM. GTM Scale costs $2,960 a month billed annually and includes the ABM platform with 25 intent topics, four ad formats shown only to target accounts, LinkedIn audience sync, website visitor identification, opportunity attribution and sales alerts, plus bi-directional Salesforce and HubSpot sync. GTM Command at $4,770 a month doubles intent topics to 50 and adds custom CRM fields, workflows and single sign-on. The billing model is the main difference from other platforms: N.Rich charges per verified engagement, defined as a display click, 20 seconds of video or scrolling half an article ad, and unspent budget rolls over. Ad spend sits on top of the license and carries a 12-month baseline commitment. The newer N.Rich AI layer builds apps on your CRM and ad data and can publish them inside Salesforce or HubSpot. It suits teams that want enterprise ABM mechanics with a known annual cost.
Who it is for
Mid-size B2B and challenger brands, including European teams, that want intent and ads at a published annual price.
Price
GTM Scale from $2,960 per month billed annually ($35,520 per year); ad spend is separate.
$ 2,960 per month, billed annually
Quoted from the vendor pricing page on November 7, 2026.
Key features
- Account-based ads in article, video, cross-channel and image display formats
- Intent data with 25 topics on GTM Scale and 50 on GTM Command
- Website visitor identification and LinkedIn Matched Audiences sync
- Bi-directional Salesforce and HubSpot integration with opportunity attribution
- N.Rich AI for building GTM apps, with MCP access to data sources
Strengths and weaknesses
- Strength: Ads are billed on verified engagement, not impressions
- Strength: Unlimited users, dashboards and drafts on every plan
- Strength: Unspent ad spend rolls over to the next month
- Weakness: Annual license only, with no monthly plan
- Weakness: Ad spend is a separate commitment for 12 months
- Weakness: Single sign-on starts on the $4,770 per month GTM Command plan
Key facts
- Plans: GTM Scale $35,520/yr, GTM Command $57,240/yr, Enterprise custom
- Engagement definition: Display click, 20+ seconds of video or 50% of an article ad
- Security: ISO 27001
Where it ranks
N.Rich is No. 3 in our Best Account-Based Marketing Software verdict.
Alternatives we scored
- 6sense8.5
- Factors.ai8.4
- Vector8.2
- Demandbase8.1
Visit nrich.ai · Questions or corrections: editorial@toptooladvisor.com