Fathom Analytics review

Fathom keeps website analytics simple and prices it the same way. Every plan includes the same features, and you choose only a monthly pageview tier, from $15 a month for up to 100,000 pageviews to $470 for 25 million, with custom pricing above that. Each plan covers 50 sites, and extra packs of 50 sites cost $10 a month, which makes Fathom attractive for agencies and people with many small properties. The single-page dashboard shows traffic, sources and pages, and every plan includes event and revenue tracking, UTM campaign tracking, saved views, shared dashboards, automatic bot filtering, an analytics API, unlimited email reports and exports. Fathom uses no cookies, so no banner is required for analytics, and it isolates EU traffic. The limits: there is no free plan, the 7-day trial needs a card, custom events share the pageview allowance, and the pricing page lists no funnel or retention reports.

Who it is for

Freelancers, agencies and businesses running many small sites who want one simple dashboard.

Price

From $15 per month for up to 100,000 monthly pageviews; 2 months free with yearly billing; 7-day free trial.

$15/month Up to 100,000 monthly pageviews
Quoted from the vendor pricing page on November 5, 2026.

Key features

• Single-page dashboard with automatic bot filtering
• Event and revenue tracking with UTM campaign tracking
• Saved views and shared dashboards
• Analytics API with unlimited email reports and exports
• EU data isolation for European traffic

Strengths and weaknesses

• Strength: 50 sites included on every plan
• Strength: Every plan has the same features; you only pick a pageview tier
• Strength: No cookie banners required for analytics
• Weakness: No free plan, and the trial needs a card
• Weakness: Custom events count toward the pageview allowance
• Weakness: No funnels or retention reports listed on the pricing page

Key facts

• Starting plan: $15 per month, up to 100,000 pageviews
• Sites included: 50, extra packs of 50 for $10 per month
• Free trial: 7 days, card required
• Annual billing: 2 months free

Where it ranks

Fathom Analytics is No. 5 in our Best Website Analytics Tools verdict.