Format review

Format started as a portfolio builder for photographers and keeps that focus: the plan sheet leads with pages, high-resolution image counts and storage rather than marketing tools. For artists the important line is the commission-free online store, which starts on Pro with 15 products and rises to 1,000 on Pro Plus. That suits a painter who sells a short run of prints or a few originals, not a large catalog. Basic at $10 a month billed annually has no store and caps you at 4 pages and 70 images, so it only works as a simple showcase. When we checked, Pro carried a first-year discount to $9.35 a month billed annually, normally $17, which makes it cheaper than Basic in year one. Every plan includes Lightroom integration, copyright protection, SEO tools and a free mobile app, and Pro adds custom fonts, a free domain for the first year and 15 minutes of hosted video. Artists with hundreds of prints should look at Pixpa or Big Cartel instead.

Who it is for

Visual artists who want a portfolio-first site with a small print store

Price

Basic from $10 per month billed annually ($14 monthly); Pro $9.35 per month billed annually in the first year, normally $17.

Basic Start your creative career $ 10 /mo billed annually or $ 14 /monthly
Quoted from the vendor pricing page on November 11, 2026.

Key features

• Online store (commission free) with 15 products on Pro and 1,000 on Pro Plus
• Lightroom integration and copyright protection on every plan
• Unlimited pages, 1,500 high-resolution images and 100 GB storage on Pro
• Client galleries: 10 on Basic, 50 on Pro, 250 on Pro Plus
• Free mobile app and email subscriber form

Strengths and weaknesses

• Strength: Store sales are commission free
• Strength: Pro was $9.35 a month billed annually for the first year when we checked, below the Basic price
• Strength: Every plan includes copyright protection and SEO tools
• Weakness: Basic has no online store and only 4 pages and 70 images
• Weakness: Pro store holds just 15 products
• Weakness: Pro renews at $17 a month billed annually after the first-year discount

Key facts

• Cheapest plan: Basic, $10 per month billed annually
• Store: Commission free, from Pro
• Products: 15 on Pro, 1,000 on Pro Plus
• Storage: 100 GB on Pro, 1 TB on Pro Plus

Where it ranks

Format is No. 4 in our Best Website Builders for Artists verdict.