Big Cartel review

Big Cartel is built for artists, makers, bands and other do-it-yourself sellers, and it keeps both the setup and the bill small. Platinum costs $15 a month after a 7 day trial and covers custom domains, physical and digital products, shipping labels with up to 90% off shipping, order tracking, inventory tracking, discounts and print-on-demand apps. Products can be imported from Etsy, Squarespace or Shopify, and the mobile app takes payments in person. Diamond, at $30 a month, adds abandoned cart recovery, scheduled product drops, password-protected products, Zapier connections and priority support. A free, limited Gold plan is also offered. Big Cartel says support comes from people rather than chatbots and that plans have no commitment. The trade-off is depth: there are fewer marketing, catalog and international tools than on the platforms ranked above, so a shop expecting fast growth or a large catalog will likely move on.

Who it is for

Artists, makers and bands selling a small catalog who want the simplest setup and the lowest fixed cost.

Price

Free limited Gold plan; Platinum $15 a month after a 7 day trial; Diamond $30 a month.

7 days free, then $15/mo
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Physical and digital product sales with custom domains
• Shipping label printing with up to 90% off shipping and tracking
• Print-on-demand apps and imports from Etsy, Squarespace and Shopify
• In-person selling and payments from the Big Cartel mobile app
• Abandoned cart recovery, scheduled drops and Zapier on Diamond

Strengths and weaknesses

• Strength: Lowest-effort setup for a small creative shop
• Strength: Free limited plan plus paid plans at $15 and $30 a month
• Strength: Help from people rather than chatbots, with no commitment
• Weakness: Fewer marketing and catalog tools than the platforms above it
• Weakness: Abandoned cart recovery needs the $30 Diamond plan
• Weakness: Built for small shops rather than large catalogs

Key facts

• Free plan: Gold, limited features
• Paid plans: Platinum $15 and Diamond $30 a month
• Trial: 7 days on Platinum
• Contract: No commitment, cancel anytime

Where it ranks

Big Cartel is No. 7 in our Best Ecommerce Platforms for Small Business verdict.