Groundhogg review

Groundhogg aims to replace hosted marketing automation suites with a plugin that runs on your own WordPress install. Its flow editor starts flows from forms, payments, new users and other events, with branches, split tests and timers, and recent releases added saved email replies on the contact record, a calendar of broadcasts and a mobile web app for working contacts from a phone. The vendor says there are no limits on contacts, users, flows or email sends, and pricing is set by feature tier. Basic costs $20 a month billed annually for one site. For lead capture from other plugins, note the tiers: form plugin integrations, the sales pipeline, lead scoring and the booking calendar start on Plus at $40 a month, billed annually for up to three sites. The free core plugin is a good trial run. Groundhogg suits technical owners and agencies; beginners may find FluentCRM or Jetpack CRM quicker to set up.

Who it is for

WordPress agencies and course creators who want HubSpot-style automation without per-contact fees.

Price

Free core plugin; Basic from $20 a month billed annually for one site.

Basic $20 /mo Billed annually in USD The essentials every business needs.
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Flow editor that starts flows from forms, payments, new users and more
• No limits on contacts, users, flows or email sends
• Form plugin integrations on the Plus plan and above
• Contact timeline, tags, saved segments and tasks
• AI agent connections and a mobile web app for contacts and replies

Strengths and weaknesses

• Strength: Pricing based on features, not list size
• Strength: Data stays on your WordPress install
• Strength: Sales pipeline, lead scoring and booking calendar on Plus
• Weakness: Annual billing only, the vendor does not offer monthly plans
• Weakness: Third-party form plugin integrations need the $40 Plus plan
• Weakness: Steeper learning curve than simpler WordPress CRMs

Key facts

• Basic: $20 a month billed annually, 1 site
• Plus: $40 a month billed annually, 3 sites
• Agency: $100 a month billed annually
• Monthly billing: Not offered

Where it ranks

Groundhogg is No. 4 in our Best CRM for WordPress verdict.