Brevo review

Brevo charges by how many emails you send rather than how many contacts you store, which suits stores with big lists of one-time buyers. The free plan allows up to 300 emails a day, and Starter begins at 5,000 emails a month with advanced segmentation, forms and an AI content generator. Store automation starts on Standard, which adds unlimited multi-step workflows, A/B tests, send-time optimization and the web and event tracking needed to react to on-site behavior. The features most stores compare against Klaviyo, such as AI product recommendations, back in stock alerts, coupons and RFM scoring, are reserved for Professional, which starts at 150,000 emails a month. Brevo also sends SMS and WhatsApp, with credits sold separately. Paid prices appeared only in euros from our location, so confirm the US price for your send volume on Brevo's site. For a store that mails a large list once or twice a month, the volume model can cost less than contact-based rivals.

Who it is for

Stores with large customer lists that send a moderate number of emails each month.

Price

See vendor pricing (USD check pending): free plan with up to 300 emails a day; paid plans shown in EUR from our location.

US price check pending. See the vendor pricing page.

Key features

• Plans sized by monthly email volume, starting from 5,000 emails on Starter
• Unlimited multi-step automated workflows on Standard
• Web and event tracking to trigger messages from on-site behavior
• AI product recommendations, back in stock alerts and coupons on Professional
• Contact scoring with RFM and customer lifetime value on Professional

Strengths and weaknesses

• Strength: Large lists cost no more if send volume stays the same
• Strength: Advanced segmentation available from Starter
• Strength: Email, SMS and WhatsApp from one account
• Weakness: Marketing automation and event tracking start on Standard, not Starter
• Weakness: Advanced ecommerce features sit on the much pricier Professional tier
• Weakness: Paid prices were not shown in US dollars from our location

Key facts

• Free plan: Up to 300 emails a day
• Starter: From 5,000 emails a month
• Professional: From 150,000 emails a month, 10 seats
• Yearly billing: 10% discount

Where it ranks

Brevo is No. 4 in our Best Email Marketing Software for Ecommerce verdict and No. 2 in Best Email Marketing Software for Small Business and No. 2 in Best Email Marketing Software and No. 3 in Best Marketing Automation Software.