HeyGen review

HeyGen is the strongest choice when a marketing video needs a person on screen. Its avatar engines (Avatar III, IV and V) turn a script into a presenter clip, and the Creator plan lets you build a custom avatar with your own voice and likeness, then translate it into 175+ languages and dialects. Video Agent drafts a full video from a prompt, and HeyGen Video 1 generates footage from text, images or references, so b-roll and presenter shots can come from one tool. Pro at $49 a month adds Seedance 2.5 and Veo 3.1, 4K export and videos up to 30 minutes. Teams get a shared workspace, brand kit, SAML/SSO and integrations with HubSpot, Zapier, n8n and Make on Business at $149 a month plus $20 per extra seat. The free plan is useful for testing, but its videos are watermarked and capped at one minute, and the per-seat cost of Business adds up for larger teams.

Who it is for

Marketing teams producing presenter-led explainers, product updates and localized ads.

Price

Free plan with 3 watermarked videos a month; Creator $24 per month billed annually or $29 monthly.

the Creator plan costs $29/month (or $24/month if you pay annually)
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Avatar III, IV and V, plus a custom video avatar with your voice
• Video Agent that builds videos from a prompt
• HeyGen Video 1 for text, image and reference to video
• Translation into 175+ languages and dialects
• Business plan with brand kit, SAML/SSO and HubSpot and Zapier integrations

Strengths and weaknesses

• Strength: Free plan includes Avatar IV and Video Agent
• Strength: Pro adds Seedance 2.5 and Veo 3.1 without a second subscription
• Strength: Credits roll over for one month
• Weakness: Free videos are watermarked and capped at 1 minute
• Weakness: Shared workspaces start at $149 a month plus $20 per seat
• Weakness: 4K export starts on Pro at $49 a month

Key facts

• Free plan: Yes, 3 watermarked videos a month up to 1 minute
• Creator: $29 a month, or $24 a month billed annually, 600 credits
• Pro: From $49 a month, 1,000 credits, 4K export
• Business: $149 a month plus $20 per extra seat
• Customers: 100,000+ businesses, per HeyGen

Where it ranks

HeyGen is No. 3 in our Best AI Video Generators verdict.