Review · AI tools
Synthesia review
An AI video platform for avatar-led videos from scripts, documents and prompts, with dubbing and translation.
By the TopToolAdvisor research desk · Updated November 6, 2026
- Features (35%)
- 8.6
- Ease of use (35%)
- 9.0
- Value (30%)
- 8.0
Synthesia is built for script-to-presenter video and is the easiest tool here for teams with no editing experience. You paste a script, choose one of 125+ avatars on Starter or 180+ on Pro, and the editor assembles the scene, while the AI Video Assistant can start from a document or prompt instead. Dubbing and translation reuse the same credits, which helps when one product video has to ship in several markets. The free Basic plan gives 10 minutes of Studio video a month with a watermark, and Starter at $19 a month adds downloads, logo removal and 1,250 credits on top of that allowance. Pro at $89 adds five personal avatars, branded video pages and interactive videos. The limits are the focus and the price ladder: Synthesia does not offer cinematic text-to-video like Runway or Kling, and Brand Kits, SSO and live collaboration sit on custom-priced Enterprise.
Who it is for
Marketing and enablement teams that make presenter videos for products, onboarding and sales.
Price
Free Basic plan; Starter $19 per month billed monthly, $9 for the first month.
then $19 /mo billed monthly
Quoted from the vendor pricing page on November 6, 2026.
Key features
- 125+ AI avatars on Starter and 180+ on Pro
- AI Video Assistant that turns docs and prompts into video
- AI dubbing and one-click translation
- Personal avatars, branded video pages and interactive videos on Pro
- Brand Kits, SAML/SSO and SCORM export on Enterprise
Strengths and weaknesses
- Strength: Free plan includes 10 minutes of Studio video a month
- Strength: Starter's first month costs $9
- Strength: Credits are one shared pool for video, dubbing and surveys
- Weakness: Free videos carry a Synthesia watermark and cannot be downloaded
- Weakness: Pro jumps to $89 a month after the first month
- Weakness: Brand Kits and live team collaboration are Enterprise features
Key facts
- Free plan: Yes, 10 minutes of Studio video a month, watermarked
- Starter: $19 a month, 1,250 credits, 1 editor and 3 guests
- Pro: $89 a month, 6,000 credits, 5 personal avatars
- Enterprise: Custom pricing, translation into 140+ languages
- Customers: Over 90% of Fortune 100 companies, per Synthesia
Where it ranks
Synthesia is No. 5 in our Best AI Video Generators verdict.
Alternatives we scored
- Google Flow8.9
- Runway8.9
- HeyGen8.8
- Kling AI8.7
Visit synthesia.io · Questions or corrections: editorial@toptooladvisor.com