Review · Marketing
Moz Pro review
An SEO suite with keyword research, rank tracking, site crawls, link research and AI visibility dashboards from one of the oldest SEO companies.
By the TopToolAdvisor research desk · Updated November 5, 2026
- Features (35%)
- 8.3
- Ease of use (35%)
- 8.7
- Value (30%)
- 8.0
Moz Pro ranks fourth on ease of use and price clarity. A $49 entry plan serves individuals managing a single website, and Standard, at $99 a month or $79 billed yearly, includes one user, 3 tracked sites, 300 tracked keywords and 400,000 crawled pages a month. AI features are built into every tier: Standard has 3 AI Visibility Dashboards with 150 prompts tracked weekly across GPT, Gemini and Google AI Mode, plus AI Overviews by keyword and 2 AI content briefs a month. Medium, at $179, adds a second user, 10 sites, 1,500 keywords and 5,000 keyword queries a month. Large, at $299, adds a third user and higher quotas. MozBar Premium and 24/7 support come with each plan. The main limit is research volume: Standard allows only 150 keyword queries a month, which a busy in-house team can use up quickly.
Who it is for
Small marketing teams and newer SEOs who want a clear, easy-to-learn suite with predictable plans.
Price
Entry-level plan $49 per month for one site; Standard $99 per month or $79 billed yearly; Medium $179 and Large $299 per month.
Our entry-level plan is available for $49/month.
Quoted from the vendor pricing page on November 5, 2026.
Key features
- Rank tracking for 300 keywords across 3 sites on Standard
- Site crawls of 400,000 pages a month on Standard
- Backlink queries and link tracking lists
- AI Visibility Dashboard tracking 150 prompts across GPT, Gemini and Google AI Mode
- MozBar Premium and AI content briefs
Strengths and weaknesses
- Strength: $49 entry plan for a single website
- Strength: Medium includes 2 users and Large includes 3
- Strength: Save 20% with yearly billing
- Weakness: Standard allows only 150 keyword queries a month
- Weakness: AI prompt tracking runs weekly, not daily
- Weakness: Lower tracking limits than Semrush or SE Ranking at similar prices
Key facts
- Paid tiers: Entry $49, Standard $99, Medium $179, Large $299 per month
- Yearly billing: Saves 20%, Standard $79 per month
- Users: 1 on Standard, 2 on Medium, 3 on Large
Where it ranks
Moz Pro is No. 4 in our Best SEO Tools verdict.
Alternatives we scored
- Semrush8.6
- Ahrefs8.5
- SE Ranking8.5
- Serpstat8.3
Visit moz.com · Questions or corrections: editorial@toptooladvisor.com