Serpstat review

Serpstat gives keyword research, rank tracking and site audits at a lower annual price than the leaders. Its database covers Google in 230 countries with 7.53 billion keywords, and each keyword shows volume, difficulty, competition, intent and CPC. Keyword gap analysis compares competitors side by side, and the search questions report lists real queries that work as article headlines. Individual costs $50 a month billed annually and allows 100 searches a day across 5 projects, but keyword lists, batch analysis and the API start on Team at $100 a month, which includes 3 users, 500 searches a day and 1,500 AI Visibility checks. Freemium users get 10 free searches daily, and a 7-day trial opens paid features. The interface packs many tools into one menu, which takes longer to learn than KWFinder or Moz, and teams should note that the headline prices assume annual payment.

Who it is for

Budget-minded teams that want keyword research plus an API and shared access.

Price

Individual $50 per month billed annually; Team $100, Team x2 $169 and Agency $410 per month billed annually.

Individual $50 /mo SAVE $228 ANNUALLY
Quoted from the vendor pricing page on November 5, 2026.

Key features

• Keyword research with volume, difficulty, CPC and search intent
• Keyword gap analysis and competitor keyword intersection
• Search questions report for content plans
• Keyword lists and batch analysis from the Team plan
• API and ChatGPT and Claude integration (MCP) from the Team plan

Strengths and weaknesses

• Strength: Freemium access with 10 free searches daily and a 7-day trial
• Strength: Team plan includes 3 users and API access
• Strength: Daily rank tracking on every plan
• Weakness: Keyword lists are not included on Individual
• Weakness: Individual allows 100 searches a day
• Weakness: Advertised prices are for annual billing

Key facts

• Keyword database: 7.53 billion keywords, 230 countries in Google
• Paid tiers: Individual $50, Team $100, Team x2 $169, Agency $410 per month, annual
• Free access: 10 free searches daily on Freemium
• Users on Team: 3

Where it ranks

Serpstat is No. 7 in our Best Keyword Research Tools verdict and No. 5 in Best SEO Tools.