Muck Rack review

Muck Rack covers the three jobs this list is about in one product: finding journalists, pitching them and showing what coverage came back. Teams search people and outlets, build media lists, get AI-powered journalist recommendations and pitch through email integrations or the PressPal.ai assistant. Monitoring covers online articles and podcasts, with alerts and digests sent by email or Slack, and reporting adds coverage reports, sentiment analysis, a customizable PR Hit Score and a Google Analytics integration. A newer AI Visibility module tracks how often a brand appears in ChatGPT, Claude and Gemini answers. Plans come in three tiers for brands and three for agencies, and Standard and Premier add instructor-led onboarding and a named customer success contact. The drawbacks are cost visibility and add-ons: Muck Rack publishes no prices and quotes each team based on users and needs, Starter limits list exports and uses template dashboards only, and print, broadcast, social listening and distribution cost extra.

Who it is for

In-house PR and agency teams that want media lists, pitching and coverage reports in one platform

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Search people and outlets, then build and manage media lists
• Pitching with email integrations and PressPal.ai, plus AI-powered journalist recommendations
• Online article monitoring with alerts and digests by email and Slack, plus podcast monitoring
• Coverage reports, dashboards, sentiment analysis and a customizable PR Hit Score
• AI Visibility tracking of how often a brand shows up in ChatGPT, Claude and Gemini

Strengths and weaknesses

• Strength: Three brand plans (Starter, Standard, Premier) and three agency plans scale from individuals to enterprises
• Strength: Standard and Premier include instructor-led onboarding and a named customer success contact
• Strength: Google Analytics integration ties coverage to site traffic
• Weakness: No prices are published; Muck Rack prepares a custom proposal based on users and other factors
• Weakness: Media list exports are limited on Starter and custom dashboards need Premier
• Weakness: Print and broadcast monitoring, social listening and press release distribution are paid add-ons

Key facts

• Plans: Starter, Standard, Premier for brands; three agency plans
• Pricing: Custom proposal
• API: Premier customers only
• Security: SOC 2 certified

Where it ranks

Muck Rack is No. 1 in our Best PR Software verdict.