Semrush AI PR Toolkit review

Prowly now lives inside Semrush as the AI PR Toolkit, and it is the strongest tool here that publishes its prices. Base costs $149 per month and covers finding media outlets that LLMs cite, researching journalists with AI, drafting pitches and press releases, and sending up to 500 emails. Pro at $279 adds follow-ups, contact exports from the media database, advanced email analytics, 1,250 sends and online media monitoring with alerts and digests, and it flags coverage that can be attributed to your own pitches. Business at $499 adds competitor coverage maps, AI-suggested story angles, share of voice benchmarks and multi-brand tracking in one dashboard. Semrush says the toolkit is built for people with little PR tool experience and uses guided flows. The trade-offs: Base leaves out monitoring, so most teams tracking coverage need Pro, and the 7-day trial blocks email sending and contact exports, which makes a full pitching test hard before you pay.

Who it is for

Small and midsize teams that want published PR software prices and a 7-day trial

Price

From $149 per month on Base; Pro is $279 and Business is $499 per month.

Base $149 Finding AI-cited media, sending emails to targeted lists
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Finds media outlets and Reddit threads cited by LLMs in your niche
• Journalist research with AI and a media database for building lists
• AI-drafted pitch emails and press releases
• Pitch sending with follow-ups and email analytics on Pro
• Media coverage monitoring with alerts and digests on Pro, competitor benchmarking on Business

Strengths and weaknesses

• Strength: All three plan prices are published: $149, $279 and $499 per month
• Strength: Every plan can be tried free for 7 days
• Strength: Pro detects whether earned coverage can be attributed to pitches sent from the toolkit
• Weakness: Base has no follow-ups or media monitoring; both start on the $279 Pro plan
• Weakness: Base includes 500 email sends; Pro raises that to 1,250
• Weakness: Trials block email sending, contact exports and email statistics

Key facts

• Plans: Base $149, Pro $279, Business $499 per month
• Free trial: 7 days on any plan
• Email sends: 500 on Base, 1,250 on Pro
• Formerly: Prowly

Where it ranks

Semrush AI PR Toolkit is No. 2 in our Best PR Software verdict.