Otterly.AI review

Otterly.AI ranks second because it makes AI visibility tracking affordable for a single marketer. The Lite plan costs $29 per month, or $25 per month billed annually, and tracks 15 search prompts daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Google AI Mode and Gemini sold as add-ons. Every plan includes brand visibility and sentiment analysis, citation source tracking, brand profiling and optimization recommendations, plus unlimited team members, brands and competitors. Standard at $189 per month raises the limit to 100 prompts and adds API access, MCP access and agent analytics, and Premium at $489 covers 400 prompts. Extra blocks of 100 prompts cost $99. The limits show at the low end: 15 prompts is enough for a handful of core questions, not a full category, and the jump from Lite to Standard is large.

Who it is for

Solo marketers and small teams that want an affordable first AI visibility tracker.

Price

Lite from $29 per month billed monthly ($25 billed annually); Standard $189 and Premium $489 per month.

Lite $ 29 /month For solo marketers, and small teams
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Daily tracking on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot
• Brand visibility and sentiment analysis with citation source tracking
• AI search optimization recommendations
• AI prompt research and query fan out tools
• API access, MCP access and agent analytics from the Standard plan

Strengths and weaknesses

• Strength: Lowest monthly entry price among the dedicated trackers we checked
• Strength: Unlimited team members, brands and competitors
• Strength: Free trial on every self-serve plan
• Weakness: Lite tracks only 15 search prompts
• Weakness: Claude, Google AI Mode and Gemini are paid add-ons
• Weakness: API and agent analytics start at $189 per month

Key facts

• Lite: $29 per month, 15 search prompts
• Standard: $189 per month, 100 search prompts
• Premium: $489 per month, 400 search prompts
• Annual discount: 15% off

Where it ranks

Otterly.AI is No. 2 in our Best AI Search Visibility Tools verdict.