TopToolAdvisor

Review · AI tools

Semrush AI Visibility Toolkit review

A Semrush toolkit that reports brand performance, prompt research and prompt tracking across AI search next to Semrush SEO data.

By the TopToolAdvisor research desk · Updated November 7, 2026

Features (35%)
8.4
Ease of use (35%)
8.6
Value (30%)
8.0

The Semrush AI Visibility Toolkit ranks fourth because it is the simplest choice for teams that already run their SEO in Semrush. For $99 per month it includes 1 project, Brand Performance reports for 1 domain, 300 daily queries in AI Analysis reports, 1,000 daily queries in Prompt Research, 25 tracked prompts and AI Search Health checks in Site Audit for up to 100 pages. Prompt Tracking covers more than 220 countries and territories, which is wider than most dedicated tools. Limits grow through add-ons, such as 50 more prompts for $60 per month or another domain for $99, or through Semrush One bundles that combine the SEO and AI toolkits with up to 200 prompts. The weak points are the small base prompt allowance, a separate $99 license for each additional user and no free trial.

Who it is for

Teams already on Semrush that want AI visibility reports in the same account as their SEO work.

Price

$99 per month per toolkit license; no free trial.

Price: $99 per month. Trial: No, the AI Visibility Toolkit does not offer a free trial.
Quoted from the vendor pricing page on November 7, 2026.

Key features

  • Brand Performance reports for 1 domain, with extra domains or locations at $99 each
  • AI Analysis reports with 300 daily queries and Prompt Research with 1,000 daily queries
  • Prompt Tracking with 25 prompts, plus 50 more for $60 per month
  • AI Search Health checks in Site Audit for up to 100 pages
  • Prompt Tracking coverage in 220+ countries and territories

Strengths and weaknesses

  • Strength: AI visibility sits next to Semrush keyword and site audit data
  • Strength: Wide country coverage for prompt tracking
  • Strength: Semrush One bundles raise prompt limits to 200
  • Weakness: Only 25 tracked prompts in the base toolkit
  • Weakness: Each extra user needs another $99 license
  • Weakness: No free trial

Key facts

  • Price: $99 per month
  • Prompt tracking: 25 prompts, add 50 for $60 per month
  • Extra user: $99 license per subuser
  • Free trial: No

Where it ranks

Semrush AI Visibility Toolkit is No. 4 in our Best AI Search Visibility Tools verdict.

Alternatives we scored

Visit semrush.com · Questions or corrections: editorial@toptooladvisor.com