Piwik PRO review

Piwik PRO targets organizations where analytics must pass a compliance review. Its suite combines four modules: Analytics, Tag Manager, Data Activation and a consent management platform. Reports cover ecommerce, customer journeys and product analytics, with custom reports and dashboards, no data sampling by default and 25 months of retention. Anonymous tracking keeps collecting data when visitors decline cookies, which Piwik PRO says yields far more behavioral data. The Business plan allows up to 2 million monthly actions across up to 20 domains, is hosted on an EU-operated cloud in Sweden and is priced by usage with a 30-day trial. Enterprise tiers scale to unlimited actions and add data centers in the US, Germany, the Netherlands and other regions, HIPAA-compliant Azure hosting in the US and the option to sign a business associate agreement. Prices showed only in euros from our location, there is no free plan, and Business gives raw data through the API only.

Who it is for

Healthcare, finance and public sector organizations that need GA4-style reports with stronger compliance options.

Price

See vendor pricing (USD check pending): Business plan priced by usage, shown in EUR from our location; Enterprise on quote; 30-day free trial.

US price check pending. See the vendor pricing page.

Key features

• Analytics, Tag Manager, Data Activation and Consent Manager modules
• Anonymous tracking when visitors decline cookies
• Ecommerce, customer path and product analytics
• No data sampling by default and 25 months of data retention
• US HIPAA-compliant hosting and BAAs on Enterprise

Strengths and weaknesses

• Strength: Built for GDPR, HIPAA and CCPA requirements
• Strength: Choice of data centers in the EU, US and other regions on Enterprise
• Strength: 30-day free trial with no credit card
• Weakness: No free plan
• Weakness: Raw data on Business is available only through the API
• Weakness: USD prices were not shown from our location

Key facts

• Business limits: Up to 2 million monthly actions, up to 20 domains
• Data retention: 25 months
• Business hosting: EU-operated cloud in Sweden
• Free trial: 30 days

Where it ranks

Piwik PRO is No. 9 in our Best Website Analytics Tools verdict.