Practis review

Practis sells structured practice in three published tiers, all priced in USD per person on annual plans. AI Scrimmage costs $99 per person per month, or $1,188 a year, and includes learning paths, playbooks and scenarios, AI scrimmages with practice feedback and progress visibility. AI Coach costs $149 per person per month and adds active coaching conversations that help reps work on individual skill gaps and move into targeted roleplay. Live Recordings with AI Analysis costs $249 per person per month and records customer conversations, analyzes gaps and coaching moments, and turns them into coach-led practice. Teams on AI Coach can add recording for selected users at $100 per user per month. Enterprise adds governance, custom CRM integrations and contracted support on a custom quote. The model is clear but expensive compared with Exec or Kendo, and every published plan requires an annual commitment.

Who it is for

Sales teams that want scenario practice and coach-led follow-up at a published per-person price

Price

AI Scrimmage from $99 per person per month on an annual plan ($1,188 per year).

$99 per person / month equivalent $1,188 per person / year
Quoted from the vendor pricing page on November 12, 2026.

Key features

• AI Scrimmage plan with learning paths, playbooks, scenarios and practice feedback
• AI Coach plan at $149 per person per month adds active coaching conversations
• Live Recordings plan at $249 records customer conversations and analyzes coaching moments
• Recording add-on for selected AI Coach users at $100 per user per month
• Volume pricing for committed seats

Strengths and weaknesses

• Strength: Published USD prices for three tiers, all on annual plans
• Strength: Recording licenses can be assigned only to the users who need them
• Strength: Top tier links gaps in real conversations to coach-led practice
• Weakness: The highest entry price among the verified tools at $99 per person per month
• Weakness: Annual commitment only on the published plans
• Weakness: CRM connections are scoped per account rather than listed as standard

Key facts

• Free plan: No
• Plans: AI Scrimmage $99, AI Coach $149, Live Recordings $249 per person per month, annual
• Recording add-on: $100 per AI Coach user per month, annual

Where it ranks

Practis is No. 10 in our Best Sales Coaching Software verdict.