PrestaShop review

PrestaShop is free open source software that gives developers solid SEO controls at no license cost. Its documentation explains friendly URLs: a link such as product.php?id_product=27 becomes a readable path built from the category and product name, and you can generate the text from the name or write it by hand on the product's SEO tab. The SEO and URLs page lets you edit friendly URLs and meta tags for CMS pages, account pages and other system pages. Two limits matter for strict URL plans: the docs say the ID number cannot be removed from the URL by default, and friendly URLs need a server that supports URL rewriting. You download the code for free from prestashop.com and pay for hosting and any modules from the PrestaShop Marketplace, or choose the hosted offer. It suits developers and merchants with technical help, especially in Europe.

Who it is for

Developers and European merchants who want free open source code

Price

Free open source download; hosting and modules extra.

Download the source code for free and install your store from scratch
Quoted from the vendor pricing page on November 11, 2026.

Key features

• Friendly URLs for products and categories, generated from names or written by hand
• SEO tab on each product page for friendly URL and meta fields
• SEO and URLs page to edit URLs and meta tags of CMS and system pages
• Open source code you can host anywhere
• Modules and themes from the PrestaShop Marketplace

Strengths and weaknesses

• Strength: Free source code with no platform license fee
• Strength: Friendly URLs and meta tags editable for products, categories and system pages
• Strength: Hosted option available for merchants who do not want to manage servers
• Weakness: Friendly URLs need a server that supports URL rewriting
• Weakness: Product and category IDs stay in the URL
• Weakness: Setup and upkeep need technical skills

Key facts

• License: Open source, free download
• Friendly URLs: Products, categories, CMS and system pages
• Server need: URL rewriting support
• Deployment: Self-hosted or PrestaShop Hosted

Where it ranks

PrestaShop is No. 7 in our Best Ecommerce Platforms for SEO verdict.