WooCommerce review

WooCommerce is the most flexible and most hands-on choice here. The core plugin is free and open source, adds a full store to a WordPress site, and places no limit on products, orders or API use. Woo says there is no revenue share and no transaction fee beyond your payment provider's, and it lets you choose and change payment gateways freely. Hundreds of free and paid extensions add subscriptions, bookings, marketplaces, point of sale and marketing tools, and the store is translated into 24 languages. The catch for a first store is that you run the platform. Woo's own pricing page estimates hosting at $25 to $350 a month for most stores and extensions at $29 to $299 a year each, and you are responsible for updates and security. That makes the true monthly cost and the setup effort higher than the hosted builders, unless you already run WordPress or have a developer.

Who it is for

Merchants already on WordPress, or those with technical help, who want full ownership of the store and its data.

Price

Free core plugin; Woo estimates hosting at $25 to $350 a month and extensions at $29 to $299 a year each.

Core platform: WooCommerce Free, with no monthly subscription.
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Open source core with unlimited products, orders and APIs
• Hundreds of free and paid extensions on the Woo Marketplace
• Physical products, appointments, digital content, subscriptions and bundles
• Choice of any payment gateway with no platform transaction fee
• Translated into 24 languages with multi-currency support

Strengths and weaknesses

• Strength: No platform fee or revenue share
• Strength: Full ownership of the store and its data
• Strength: Widest customization of any option on this list
• Weakness: You arrange and pay for hosting, security and updates
• Weakness: Paid extensions add yearly costs
• Weakness: Steepest learning curve for a first-time merchant

Key facts

• Core software: Free, open source
• Hosting estimate: $25 to $350 a month for most stores
• Extensions: $29 to $299 a year each
• Revenue share: 0%

Where it ranks

WooCommerce is No. 8 in our Best Ecommerce Platforms for Small Business verdict.