ProLine review

ProLine is a roofing CRM that bundles communication tools other vendors sell separately. The Good plan, at $497 a month with 3 seats, includes production management, document and photo storage, multi-option and multi-structure quotes, work and material orders, payments and invoicing, scheduling, business reports, unlimited calling and texting with call recordings, email and SMS automations, web forms and booking pages, Zapier and a mobile app. Better, at $797, adds inbound and outbound AI voice agents, AI call summaries and scoring, an AI insurance estimate manager and voice roleplay training. Best, at $1,697, adds audience segmentation and marketing broadcasts. Every plan includes done-for-you setup. The value score is lower because the entry price is several times higher than Roofr Essentials or Leap Essential, and ProLine does not sell its own measurement reports. It suits teams that make a lot of calls.

Who it is for

Roofing companies with sales teams that want calling, texting and AI tools inside the CRM.

Price

Good $497 per month, Better $797 and Best $1,697 per month, each with 3 seats.

Get started for $497/mo
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Multi-option and multi-structure quotes, work and material orders
• Unlimited calling and texting with call recordings
• Email and SMS automations, web forms and booking pages
• Better adds inbound and outbound AI voice agents, call scoring and an AI insurance estimate manager
• Done-for-you setup on every plan

Strengths and weaknesses

• Strength: Calling and texting included rather than sold as add-ons
• Strength: Strong AI tools on the Better plan
• Strength: Done-for-you setup
• Weakness: Highest entry price on this list
• Weakness: No measurement reports of its own
• Weakness: Marketing tools need the $1,697 Best plan

Key facts

• Seats: 3 on every plan
• Good: $497 a month, 3k PRO credits
• Better: $797 a month, AI voice agents
• Setup: Done-for-you on all plans

Where it ranks

ProLine is No. 9 in our Best Roofing Software verdict.