RealNex KRM review

RealNex KRM, short for Knowledge and Relationship Management, is organized around the property rather than the contact. Each property profile holds comps, stacking plans, loan profiles, ownership details and the owners, lenders, tenants and vendors tied to it, and every call, email, meeting and tour lands on the same record. Kanban boards show deals from prospect to close, Timelines automate reminders and follow-up sequences, and alerts fire months ahead of lease expirations, which matters for tenant rep and leasing teams. KRM is the anchor of RealNex Navigator, which adds MarketEdge financial analysis and Offering Memos, Bridge for tour books and negotiations, MarketPlace listing syndication and Vault deal rooms. Insights dashboards, built on Power BI, are included. Pricing is per user, sold by module or as Navigator, with annual, monthly committed or monthly billing and a one-time implementation fee of $149 per user on most plans. We could not confirm the KRM-only USD price as a quotable line, so it is marked pending.

Who it is for

Brokerages that want CRM, financial analysis and listing marketing from one vendor

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Property profiles with comps, stacking plans, owners, lenders and tenants
• Kanban pipeline boards and Timelines that automate reminders and follow-up
• Automated alerts months ahead of lease expirations
• Shared databases with permission controls and integrated email campaigns
• Outlook and Gmail integration plus an open API

Strengths and weaknesses

• Strength: Each module can be bought on its own or bundled in Navigator
• Strength: RealNex Insights dashboards are included at no extra charge
• Strength: MarketPlace has a free tier for listing and searching
• Weakness: A one-time implementation fee of $149 per user applies on most plans
• Weakness: Module pricing only appears after selecting a product on the pricing page
• Weakness: More modules to learn than single-purpose CRMs

Key facts

• Billing: Annual, monthly with annual commitment, or monthly
• Implementation fee: $149 per user, one time
• Included dashboards: RealNex Insights
• Integrations: Outlook, Gmail, open API

Where it ranks

RealNex KRM is No. 5 in our Best CRM for Commercial Real Estate verdict.