Rethink by Buildout review

Rethink was one of the first CRMs designed around commercial real estate, and Buildout bought it in February 2021. It still sells as its own product with two published tiers. Rethink, at $129 per month, covers contact management, activity tracking, task reminders and reusable workflows, Gmail and Outlook sync, a property and listing database, comps tracking, deal pipeline management, branded client activity reports, map-based search of CRM data, a Google Maps tour builder, dashboards and guided data import. Rethink+, at $299 per month, adds property ownership data, intelligent property and owner search, AI owner research, predictive analytics, property records and 10 hours of premium support. That makes it a sensible fit for brokers who prospect owners directly. The caveats: the pricing page does not say whether the figures are per user, and with Buildout CRM launched in 2026, new buyers should ask Buildout which product it will invest in over the next few years.

Who it is for

Brokers who want a CRE CRM with prospecting and ownership data built in

Price

Rethink from $129 per month; Rethink+ $299 per month.

rethink $129 /month
Quoted from the vendor pricing page on November 11, 2026.

Key features

• Contact management, activity tracking, task reminders and reusable workflows
• Property and listing database with comps tracking and deal pipeline management
• Email and calendar sync with Gmail and Outlook
• Map-based property search and a Google Maps tour builder
• Rethink+ adds property ownership data, AI owner research and predictive analytics

Strengths and weaknesses

• Strength: Both tiers show a published price: $129 and $299 per month
• Strength: Branded client activity reports are included in the base plan
• Strength: Marketing integration with Buildout Showcase
• Weakness: Ownership data and AI owner research need Rethink+ at $299 per month
• Weakness: The page does not say whether prices are per user
• Weakness: Buildout is steering brokerages toward its newer Buildout CRM

Key facts

• Rethink: $129 per month
• Rethink+: $299 per month
• Email sync: Gmail and Outlook
• Owner: Buildout, acquired in February 2021

Where it ranks

Rethink by Buildout is No. 3 in our Best CRM for Commercial Real Estate verdict.