Shopify Plus review

Shopify Plus ranks first because it gives a large brand the shortest path from an old platform to a hosted store that can handle heavy traffic. The plan adds a fully customizable checkout, a high volume checkout, unlimited B2B catalogs, up to 9 free expansion stores, up to 200 POS Pro locations and up to 500% higher API call limits over standard plans. Teams can test new features before launch, personalize the store with custom functions and build headless storefronts. Sidekick, Shopify's AI assistant, and Agentic Storefronts for selling in AI chats are part of the platform. Shopify cites EY research that its implementations run 20% faster than competitors, which matters on a replatform timeline. The trade-off is control: you work inside Shopify's extension model rather than owning the code, and some tools, such as the advanced tax platform, are add-ons. Plus pricing was shown to us in EUR, so request a USD quote.

Who it is for

Large direct-to-consumer brands and retailers that want a fast hosted replatform with B2C, B2B and retail on one platform.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Fully customizable checkout with Shop Pay and a high volume checkout
• Unlimited B2B catalogs and custom user groups
• Up to 9 free expansion stores for new regions or brands
• Up to 200 POS Pro locations and unlimited staff accounts
• Up to 500% higher API call limits, custom functions and headless storefronts

Strengths and weaknesses

• Strength: One hosted platform covers online, B2B, retail and selling in AI chats
• Strength: Priority 24/7 phone support on Plus
• Strength: Shopify cites EY research showing implementations 20% faster than competitors
• Weakness: Plus pricing was shown to us in EUR, so the USD figure needs a quote
• Weakness: Deep checkout and back-end changes run through Shopify's extension model rather than full code access
• Weakness: Advanced tax tools are an add-on

Key facts

• Expansion stores: Up to 9 free
• POS Pro locations: Up to 200
• Staff accounts: Unlimited
• Support: Priority 24/7 phone support

Where it ranks

Shopify Plus is No. 1 in our Best Ecommerce Platforms for Enterprise verdict.