Simple Analytics review

Simple Analytics does one thing well: it counts pageviews, events, referrers and campaigns without identifying anyone. It sets no cookies, creates no visitor IDs and collects no personal data, and website data is stored in the EU with primary infrastructure in the Netherlands. The dashboard fits on one page and needs no configuration. The company now positions the product as a companion to GA4, measuring traffic that Google's tags miss when visitors reject consent, and offers Enterprise customers a free 30-day proof of concept that compares both. Data can move into Looker Studio, Power BI or a warehouse through the Stats API and raw export API. A free plan covers one user and five websites but keeps only one month of history and requires a badge. The paid plan is priced by pageviews with extra users billed separately; it showed only euro prices from our location. Analysts will miss funnels and deeper segmentation.

Who it is for

Teams that want a consent-free traffic baseline next to GA4, or the simplest possible dashboard for a hobby site.

Price

See vendor pricing (USD check pending): free plan for hobby sites; paid plan priced by pageviews, shown in EUR from our location.

US price check pending. See the vendor pricing page.

Key features

• One-page dashboard with no configuration
• No cookies, no visitor IDs and no personal data
• Stats API and raw export API for BI tools and warehouses
• Looker Studio and Power BI integrations
• Free 30-day proof of concept alongside GA4 for Enterprise

Strengths and weaknesses

• Strength: Free plan for up to 5 websites
• Strength: EU-hosted, with primary infrastructure in the Netherlands
• Strength: 14-day trial with no credit card
• Weakness: Free plan keeps only one month of history and requires a badge
• Weakness: Extra users cost more on the paid plan
• Weakness: Fewer analysis features than Matomo or GA4

Key facts

• Free plan: Yes, 1 user, 5 websites, 1 month history
• Free trial: 14 days, no credit card
• Hosting: EU, primarily the Netherlands
• Enterprise proof of concept: 30 days alongside GA4

Where it ranks

Simple Analytics is No. 8 in our Best Website Analytics Tools verdict.