Sprinklr Insights review

Sprinklr is a unified customer experience platform with four product suites: Insights, Service, Marketing and Social. Sprinklr Insights is the part that matters for CX measurement: it surfaces real-time consumer, product and market insights and extracts intelligence from unstructured data across millions of online conversations, and Sprinklr's CX team solution promises 360-degree customer feedback capture. Its strength is listening outside surveys, with Sprinklr Social covering 30+ digital and social channels, and Sprinklr Service bringing contact center context into the same platform. Sprinklr also offers conversational surveys inside support chats and chatbots. Across the platform, AI Agents, Copilot and workflows automate engagement and analysis. For a CX team whose satisfaction signals come mostly from social posts, reviews and digital conversations, that breadth is the reason to choose it. For survey-led programs, Qualtrics, Medallia or QuestionPro give more structured measurement. Sprinklr publishes no prices, and several product pages failed to load during our check, so treat it as a sales-led evaluation.

Who it is for

global brands whose CX signals come mostly from social media, reviews and digital channels

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Real-time consumer, product and market insights from unstructured conversations
• Listening and engagement across 30+ digital and social channels with Sprinklr Social
• 360-degree customer feedback capture for CX teams
• AI Agents, Copilot and workflows across the platform
• Sister suites for service, marketing and social on one platform

Strengths and weaknesses

• Strength: Strong at social and digital listening across 30+ channels
• Strength: Insights, Service, Marketing and Social suites share one platform
• Strength: AI extracts intelligence from millions of online conversations
• Weakness: No public pricing for Insights
• Weakness: Breadth of suites makes scoping and setup heavy
• Weakness: Its product pages did not load reliably for us, so fewer details are confirmed

Key facts

• Product suites: Insights, Service, Marketing, Social
• Channels: 30+ digital and social channels
• AI: AI Agents, Copilot, workflows
• Public price: No, quote only

Where it ranks

Sprinklr Insights is No. 10 in our Best Customer Experience Management Software verdict.