Virtuous review

Virtuous is built around the idea of responding to each donor's behavior, and its CRM+ product puts donor and pipeline management, marketing and communications, events, reporting and workflow automation in one hub with unlimited users. Around that core, Virtuous sells a set of separate products. Raise handles donation forms, landing pages and project-based giving. Momentum is an AI agent for major and mid-level gift officers that builds a prioritized donor inbox, drafts personalized emails and logs activity back to the CRM. Insights adds predictive scoring and segmentation, Analytics adds business intelligence and board-ready reports, and Volunteer covers recruitment and scheduling. The platform plan is for nonprofits raising up to $5 million a year, with Enterprise above that. The downside is cost transparency: every product shows Request Pricing, so total cost depends on how many modules you add, and it scores lower on value for that reason.

Who it is for

Growing nonprofits that want marketing automation and AI-assisted major gift work on top of their donor CRM.

Price

See vendor pricing (USD check pending): CRM+ Platform and Enterprise plans are quoted on request.

US price check pending. See the vendor pricing page.

Key features

• CRM+ with donor and pipeline management, marketing and communications, and events
• Workflow and donor engagement automation with unlimited users
• Virtuous Raise donation forms, landing pages and project-based giving
• Virtuous Momentum AI agent that prioritizes donors and drafts emails for gift officers
• Virtuous Insights predictive scoring and Virtuous Analytics business intelligence

Strengths and weaknesses

• Strength: Unlimited users on CRM+
• Strength: Engagement automation is part of the core CRM
• Strength: Separate products for volunteers, analytics and AI let you add only what you need
• Weakness: Every product is quoted, with no published prices
• Weakness: Plans are split by fundraising revenue at $5 million
• Weakness: Many capabilities are separate paid products

Key facts

• Free plan: No
• Plans: Platform for revenue up to $5 million, Enterprise above
• Users: Unlimited
• Add-on products: Raise, Momentum, Insights, Analytics, Volunteer

Where it ranks

Virtuous is No. 8 in our Best Nonprofit CRM verdict.