Square Online review

Square Online is the easiest low-risk way to open a first store, especially for a business that also sells across a counter or at markets. Square Free costs $0 a month, so you pay only processing fees, and the website builder includes SEO tools, pickup, local delivery and shipping. Because the store runs on the same catalog and inventory as Square's point of sale, stock stays in sync between the website and the till. Shipping labels can be printed in bulk from the Square Dashboard with discounted US rates. Paying $49 per location a month for Plus lowers the online card rate from 3.3% + 30¢ to 2.9% + 30¢ and adds expanded site customization, advanced item settings, QR code ordering and subscriptions. Real-time shipping rates and 24/7 phone support sit on the $149 Premium plan. The design tools are plainer than the website builders above, so it suits sellers who value a working store and unified payments over a custom look.

Who it is for

Shops, cafes and market sellers who already take payments with Square or want a $0 plan to start selling online.

Price

Square Free at $0 a month; Square Plus $49 per location a month; Square Premium $149 per location a month.

$0/mo. per location $49/mo. per location $149/mo. per location
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Website builder with SEO tools and customizable themes
• Pickup, local delivery and shipping with ordering windows and order minimums
• Inventory kept in sync across online and in-person channels
• Bulk shipping label printing with discounted US rates
• QR code ordering and subscriptions on Plus, real-time shipping rates on Premium

Strengths and weaknesses

• Strength: A permanent $0 plan where you pay only processing fees
• Strength: One catalog and inventory for the website and the Square POS
• Strength: No hardware needed to take payments, including Tap to Pay on iPhone and Android
• Weakness: Online card payments cost 3.3% + 30¢ on Square Free
• Weakness: Real-time shipping rates require the $149 Premium plan
• Weakness: Design options are simpler than Shopify, Wix or Squarespace

Key facts

• Free plan: Square Free, $0 a month
• Paid plans: Plus $49 and Premium $149 per location a month
• Online card rate: 3.3% + 30¢ on Free, 2.9% + 30¢ on Plus
• Custom pricing: Over $250,000 a year in processing

Where it ranks

Square Online is No. 2 in our Best Ecommerce Platforms for Small Business verdict.