Brand24 review

Brand24 covers only the last step of the PR workflow, coverage tracking, but it does that at published prices. It collects mentions from news sites, blogs, podcasts, newsletters, reviews, Reddit and the major social networks, then reports volume, reach, engagement, sentiment, a Presence Score and AVE, the advertising value equivalency many PR teams still report. Individual costs $199 per month billed annually, or $249 monthly, for 3 keywords, 2,000 mentions a month, one user and updates every 12 hours. Team at $299 annually adds unlimited users, 7 keywords, 10,000 mentions and hourly updates, and Pro at $399 adds realtime updates and AI brand assistant features. A 14-day trial is available. Brand24 has no journalist database, media lists or pitching, so it belongs next to a pitching tool such as BuzzStream or JustReachOut rather than in place of a PR suite.

Who it is for

PR teams that need affordable coverage tracking and sentiment reports

Price

From $199 per month on Individual billed annually, or $249 billed monthly.

Individual Ideal for tracking a small brand $ 249 per month $ 199 per month, billed annually
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Monitors news, blogs, podcasts, newsletters, reviews and major social networks
• AI sentiment analysis on every plan
• Reach and engagement tracking plus a Presence Score for brand awareness
• AVE (advertising value equivalency) to put a dollar value on coverage
• Influencer analysis, geo analysis and demographics

Strengths and weaknesses

• Strength: 14-day free trial
• Strength: Unlimited users from the $299 Team plan
• Strength: Monthly and annual prices are published for all self-serve plans
• Weakness: Individual tracks only 3 keywords and 2K mentions per month with 1 user
• Weakness: Individual updates every 12 hours; realtime updates start on Pro at $399
• Weakness: No journalist database or pitching tools

Key facts

• Individual: $199 per month billed annually, 3 keywords
• Team: $299 per month billed annually, unlimited users
• Free trial: 14 days
• Enterprise: From $1499 per month billed annually

Where it ranks

Brand24 is No. 10 in our Best PR Software verdict.